Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capaital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. This week’s Geopath Market Spotlight focuses on the Florence/Myrtle […]
A two-sided digital billboard and steel monopole structure can cost $250,000 – $350,000—a significant investment regardless of the size or experience of the billboard operator. In August, digital billboard manufacturer Watchfire Signs and Blip Billboards, an online digital billboard ad seller, announced an innovative program to help reduce the upfront cost of a […]
Outfront Media has a unique glow in the dark billboard on Coldwater Canyon Street in LA to promote Pixar’s upcoming movie Coco. The billboard will run through November 26. The billboard uses a patented UV printing process and black lights to glow at night time which plays into the movie’s […]
Company: Gigantic Media, LLC. Markets: Ohio Headquarters: Cleveland, Ohio Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of home business? I have been in […]
Insider has long wondered how to forecast maintenance capexp for a billboard company. Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart. Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]
Denali Tietjen has written a nice piece titled “How Startups Are Taking Over NYC With Out of Home Marketing.” Two takeaways from the article. Buses are underappreciated. “Buses are literally massive moving billboards that drive around neighborhoods and you get to select the route,” Laramie says. Plus, they’re cheaper.” Laramie […]
Insider is Sean Reilly fan. He’s a straight talker with a detailed command of the business. Insider learns something new every time Reilly speaks. Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference. His 30 minute talk is archived on Lamar’s website. On the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
York, PA 11/7/2017 – The Stewart Companies is pleased to announce the promotion of Nate Sterner to President of Apple Outdoor, a York, PA-based billboard media company and division of the Stewart Companies. Sterner started with the company at its inception in 1999 as General Manager and was promoted to […]
Company: Renaissance Outdoor Advertising Markets: Florida Headquarters: 1121 W. Pointe Vista Path, Hernando, Florida 34442-6299 Phone: 352-533-4330 Renaissance Outdoor operates 11 billboard structures in eastern Florida’s Citrus County. The firm was started in 1988 and is locally owned and operated. The company operates in the following communities: Hernando Dunnellon Citrus […]
