By Marty Williamson, Williamson and Associates. On July 25th the Outdoor Advertising Industry lost one of our great former independent operators, Stan Henderson. Stan gave me my start in the Industry when he hired me as an Account Executive in 1983. As my mentor, he taught me a great deal about the […]
It crucial to have a good contacts page on your website. The contacts page should tell clients who you are and make it easy for them to contact you. Lakeland Outdoor’s contact page is a great example of what to do. The page lists the name, picture, bio and […]
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50735, Indianapolis, IN 46250 Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. Keyes Outdoor Advertising is […]
By Kevin Conlin, Autonomous Power Solutions When does solar lighting make sense? – let’s do the math In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system. But when does it make the most sense, financially? Answer: when conventional power is unavailable, and […]
Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]
July 25, 2017 – New York, NY – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. […]
Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures. Insider asked Bill Durden of Durden Outdoor to talk about the project. Bill, what gave you the idea to mount weather cameras on billboards. I had this idea back in 2013 but had been told by a few […]
By Richard Rothfelder, Rothfelder and Falick A good outdoor lease needs to protect your interests when a landlord terminates a lease. Smith v Outdoor Systems 14-00-00474-CV, 2002 WL 370200 (Tex. App.—Houston [14th Dist.] Mar. 7, 2002, pet. denied) illustrates some end of lease issues. Introduction This is a declaratory judgment action […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
