Author: billboardinsider

Geopath Market Spotlight: Springfield, MO

Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred  close to Springfield, was a major confrontation between North and south forces during the Civil War. […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm […]

Times Square to get new 46 story digital billboard.

CNBC writes that a 46 story billboard is going up at the corner of 47th street at Broadway and 7th Avenue.  The billboard will be incorporated into a building which replaces the soon to be demolished Double Tree Hilton Hotel.  The digital billboards are part of a $2.5 billion redevelopment […]

Daily Billboard’s 3 of a Kind: Bathtubs

After a hard day at work, or in the garden, there’s nothing like a hot soak in the tub to relax and ease your muscles, maybe even to escape with a good read or glass of wine to unwind. And we’re not the only ones to think that either, as […]

Billboard Legal: A Leasing Standoff

What happens when a landlord asks for a 25 times increase in the rent and then doesn’t bother to evict a billboard company tenant for 10 years?  Cecil v Viacom answers that question.  Here are the facts: On September 15, 1991, Viacom entered into a three year ground lease with […]

Marijuana Debate: Truckers Worried Other Drivers Are High

As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry. The trucking industry is worried that too many non-truck drivers are high, threatening […]

Company of the Day: PM Advertising

Company:  PM Advertising Markets:  California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com Central Coast Billbaords owns a billboard plant around Sal Luis Obispo and Morro Bay to the west of Bakersfield.   Many of the firm’s signs are smaller wooden structures.  Paul Moerman handles sales.  […]

PJ Solomon on why it’s good to be in the out of home business.

Here’s a great infographic on why it’s good to be in the out of home business.  Insider took this form PJ Solomon’s March 2019 Media Monthly.  Insider thanks Mark Boidman for permission to reprint.  Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]

US Out of Home Revenues

Here’s a table of US Out of Home revenues for the past 28 years compared with the change in the US GDP.  The results: Out of Home has been a GDP business since 1990.  US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in […]

New and Noted March 15, 2019

Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday.  […]