LAS VEGAS – March 22, 2019 – Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively […]
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces. The remainder are 12′ by 36′. The […]
In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]
Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive. There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]
GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with Porlier this week. Brent, what’s […]
Insider has received a couple requests for information on out of home sales commissions. Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies. Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]
Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media. Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]
Here are five things Insider learned after reading Boston-Omaha’s 10k and Annual Letter. The annual letter is a model for how to communicate clearly with investors without hiding behind legalese. Boston-Omaha is the parent of Link Media Outdoor. The investment thesis: barriers to entry and attractive investment opportunities. The 10-k […]
OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast. Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing. It’s at the Aria Resort in Las Vegas. It’s equal parts celebration, […]
