Author: billboardinsider

Wow Media Partners with The Onion

Los Angeles, CA (May 28, 2019) – Los Angeles-based digital signage operator WOW Media has announced an exclusive partnership with publisher The Onion. The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles. The partnership marks the […]

Clear Channel Wins 3 year contract extension with Omaha’s Epply Airfield

Omaha, NE  – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Omaha Airport Authority’s Eppley Airfield (OMA) awarded the U.S. airport media leader, CCA, a new three-year extension of its existing airport advertising contract. This agreement continues a relationship […]

Company of the Day: Steel City Billboards

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant in communities in and around Pittsburgh, Pennsylvania.  The company is a member of OAAA, GeoPath & IBO Market Club. Insider talked with Mitch Fowkes about the […]

Saving Money with High Efficiency Lights

Insider talked with Jason Repak Sales Manager of Acuity Brands, Holophane channel, about high efficiency LED lights at the OAAA 2019 show.   You’re leaving money on the table if you are not replacing your old HID lights with high efficiency LED’s.  Insider recommends Brian Kline of Reliable Electric as […]

Wendy Hickey on ArtPop and ArtPop Street Gallery

ArtPop is a Charlotte, North Carolina nonprofit which displays local art on vacant billboards.  Insider talked with ArtPop founder Wendy Hickey in Las Vegas at the 2019 OAAA conference.  Las Vegas is one of the 14 cities where ArtProp has a presence.  Wendy talk about ArtPop ArtPop makes local artists […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Southeastern Displays

Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky  42102-0990 Phone:  270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky.  The company has 30 sheets and bulletins.  The company has a 50 year history. Rita Vaughn, the Company’s President, died in April […]

Rothfelder on Collecting Delinquent Accounts

By Richard Rothfelder, Rothfelder and Falick Insider published an article summarizing the 1998 Missouri Court of Appeals decision in Superior Outdoor Advertising vs Snadon, which provides some helpful guidelines for the collection of delinquent accounts. Insider has visited this important, and unfortunately common, problem confronting the outdoor advertiser previously, including […]

Amazon Prime Good Omens Campaign

  Yesterday, Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel […]

Digital Billboards Change Fast with Tornado Updates

Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]