Outfront and Lamar outperformed the market during the first quarter of 2019. Outfront was up 29% during the three months ended March 31, 2019 versus a 13% rise in the S&P 500. Investors were pleased with Outfront’s 12% annualized revenue growth during the last quarter of 2019.. Lamar was up […]
Author: billboardinsider
Right hand reads get 31% more impressions.
We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
Out of Home Companies Form Fund to Finance Ad Agencies
The nation’s 200 largest out of home companies have formed a lending fund to provide working capital advances to ad agencies. Any US-headquartered ad agency will be eligible for a working capital advance of up to $250,000 from the Lending Enterprise Empowering Corporate Heuristics Fund (the “LEECH Fund”). “It’s clear […]
Transport of London Bans Food Ads
In June 2016 Transport of London banned junk food ads in transit and subway stations. Yesterday it went a step farther and banned all food ads. “There’s an indisputable link between food and obesity,” said Ida Raddish, London Transport’s Head of Ad Acceptability. “We should not encourage people to become […]
Out of the Office: Kelly Shaw
When he’s not scouting locations or selling advertisements, Railroad Outdoor co-founder Kelly Shaw likes to fish. Kelly tells Insider: “Growing up my father, an avid fisherman, would take us down to the Bvi’s where we’d sail out of the moorings to different islands. Each day of sailing would be spent […]
Rothfelder on Barges and Signs Not Visible From Roadways
I found yesterdays article on “New York’s Billboard Barge Conflict” very interesting. And, while I don’t pretend to be an expert in maritime law or New York zoning, this conflict is right up the alley of several cases I’ve handled for the owners of traditional billboards erected originally out of […]
Regulatory Roundup – March 29, 2019
Los Angeles Times reports that Fountain Valley wants to revamp 56 aging bus shelters. They were installed by Clear Channel Outdoor in 1996. Great idea except that the city’s transit contracts are only 6 months long. Any wonder that Clear Channel Outdoor does not want to spend the money? At […]
Company of the Day: Primary Media
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Outdoor Media operates a plant of billboards around Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards […]
Four at a Glance March 2019
Here’s a simple table comparing Clear Channel Outdoor, Lamar, Outfront and Link Media Outdoor based on 2018 financials and March 2019 valuation. Lamar has the highest cashflow margin and valuation. Clear Channel Outdoor has the highest leverage and the most employees. Outfront has the highest revenue per employee, reflecting big […]
New York’s Billboard Barge Conflict.
New York is the latest city to grapple with billboard barges. The Brooklyn Daily Eagle reports that two city councilmembers have introduced a bill slapping Ballyhoo Media with a $100,000 fine for operating a 20′ by 60′ double sided digital billboard on New York waterways. Mayor de Blasio announced yesterday […]























