New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
This week’s podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast […]
Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]
ATLANTA, Ga. (March 26, 2019) Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily […]
Company: Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia. Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]
Insider has prepared a table of who spent what kind of capital expenditures during 2018. 2018 Capital Expenditures (in millions) Lamar spent the most money ($593 million) in 2018 due to acquisitions and improvements to existing structures. Lamar also spent $15 million on land acquisitions. Lamar owns the land under […]
If you drive in the south you know the name Alex Shunnarah. He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm. Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing. The good is that a personal injury attorney will take […]
Here are five things Insider learned from reading the Clear Channel Outdoor 2018 10-k: IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019. In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
