The Morning Call reports that the Easton, PA Zoning Hearing board has rejected an appeal by Adams Outdoor Advertising for a 10 by 15 foot digital billboard in Centre Square. Adams will appeal the decision in Northhampton County Court. The site’s owner says a billboard is necessary to attract a […]
Author: billboardinsider
Geopath Market Spotlight: Fresno
Did you know: Fresno, California means ash tree in Spanish and the city’s flag features an ash tree. Fresno is the 34th largest city in the United States. This week’s Geopath Market Spotlight focuses on the Fresno, California DMA. Infographics for the top DMAs and much more are available to […]
Company of the Day: Urban Groupe
Company: Urban Groupe Market: Chicago, IL Email: sales@urbangroupe.com Phone: 773.697.9516 Urban Groupe is based in the City of Chicago. They offer growing coverage throughout the metropolitan market, including their City Squares 10′ x 10′ platform. Their locations include: the Loop, River North, Lincoln Park, Lakeview, Bucktown, Wickerpark and the Gold […]
PJ Solomon on Out of Home Values based on 2019 estimated cashflow
Yesterday, PJ Solomon published a calculation of the value of the public out of home companies as a multiple of estimated 2019 cashflow. The public out of home companies are trading at 11 times 2019 estimated cashflow. Focus Media (a chinese out of home company which trades on the Shenzhen […]
Daily Billboard Blog’s 3 of a Kind: Emojis
This month Daily Billboard thought we’d have some summer fun with our ‘3 of a Kind’ feature and shine a light on the use of Emojis in outdoor advertising. With the rise of smartphone ownership and proliferation of social media in our lives you don’t need words anymore when an […]
Marnie Cody on Dealing with Regulators
Marnie Cody is a partner in Hamlin Cody, a California law firm. Marnie has been practicing out of home law since 1990. She has represented many billboard companies in real estate and land use matters and condemnation proceedings. She likewise advises real estate developers about out of home law. Insider […]
New and Noted July 15, 2019
Seeking Alpha reports that Wolfe Research’s Marci Ryvicker has downgraded Clear Channel Outdoor from Outperform to Sector Perform, saying a potential asset sale “is likely to take more time than we had anticipated.” Insider’s take: Debt/cashflow is 8.0. A sustainable level of debt/cashflow is 4.0. Internal cashflow growth won’t be […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Spec’s Pun-filled Billboard Campaign in Houston
Our Mascot is a SPEC’s Object. Abstain From SPEC’s Until You’re 21, Time to Have the SPEC’s Talk, We’ve Got SPEC’s Appeal…. Spec’s Wine Spirits and Finer Foods is running a pun-based billboard campaign in Houston. The campaign is running on 56 static and 4 digital billboards through the end […]
Company of the Day: Universal Media Group
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal media specializes in place based advertising in shopping malls. The company operates digital smart screen displays. Shawn Cohen is a co-founder and SVP. [wpforms id=”9787″] Paid Advertisement
























