How did you get into the out of home advertising business?

Long story short… We had a friend who was an account rep for a billboard/bulletin company and we became intrigued with the Out of Home Advertising space.  Around the mid 1990’s, we noticed an explosion of bulletins along the highways of New Jersey and the same time there was  a huge void of Out of Home advertising in NJ’s urban areas. These were densely populated areas in desperate need of an advertising medium and a need to protect their residents from the elements while waiting for a bus .  We had seen transit shelters advertising before, so we filled that void.

Tell us about your plant.

I attribute our success this year to a number of things.  First and foremost, of course, is the strong economy and the growth in OOH advertising spends that comes with a booming economy.   We have been hyper focused on marketing and branding our products and we pride ourselves on engaging with our clients from start to finish.  We have also tweaked the sales team’s structure a bit.  We now have an account manager and salesperson for each client.  This current structure enables us to facilitate the client process more efficiently.  The account managers make it easier to track movements/information within the industry while the salespeople work on closing the deals.

Intersection is installing smart kiosks in New Jersey.  What’s your take?

I have mixed feelings about Intersections roll out.   One thought is it will create a more crowded environment for small format urban OOH in NJ but on the other hand we’ve seen this before in NYC and believe the market will eventually sustain it.