Author: billboardinsider

Billboard Insider Podcast Episodes

Here is a list of the Billboard Insider Podcast episodes.  You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]

Billboard Insurance

Insider get lots of questions about billboard insurance.  Here are Insider’s thoughts. What kinds of insurance do you need? General Liability – This is a must to mitigate risk.  Most landlords will also require evidence of insurance in case your billboard causes damages to their property or to someone on […]

Daily Billboard’s Three of a Kind: Dragons

There’s no denying that at the moment HBO’s Game of Thrones is one of the most popular television shows in the world at the moment, so to honor the return of the eighth and final season of the fantasy show, this month Daily Billboard’s ‘3 of a Kind’ shines a […]

Company of the Day: American Billboards

Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates a billboard plant in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge   [wpforms id=”9787″]   Paid Advertisement

New Tradition inks lease for 46 story digital billboard at One Times Square

NEW YORK–(BUSINESS WIRE)–One of the country’s leading out-of-home advertising firms, New Tradition, has signed a master lease agreement for the new digital signage currently being built at One Times Square, the internationally-recognizable tower located in the center of Times Square. The property’s owner, Jamestown, announced the deal today. As the master signage […]

Kym Frank on autonomous cars, privacy, hypertargeting and subway ads

On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated.  Not because they’re not a thing.  I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]

Demand Surges for Coachella Festival Billboards.

One of the great things about the automated out of home sales platforms is that they provide you with outstanding data on pricing. AdQuick, found that billboard prices for the month of April on the 10 freeway on the way to the Coachella music fesival, shot up a whopping 31%. […]

M+D Properties to install two huge digitals in Orange County, CA

  M+D Properties is installing two mega displays at The Source OC in Orange County, California.  The displays will be 160″ by 40′.  Here’s a link to the press release.  Insider talked with Shawn Choi, Communications Manager of MD Properties for more details. Are you going to sell advertising on […]

Lamar responds to Louisiana Bills

Lamar has moved fast to respond to draconian legislation impacting billboards in Louisiana with a Freedom to Advertise website, a fact sheet which counters the myths used by the legislation’s sponsors, a media statement and a letter from Sean Reilly to the legislature. Lamar shows us how to respond to […]

Geopath’s Kym Frank on Geopath’s New Measurement System

This week’s podcast guest is Geopath President Kym Frank.  She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]