Insider snapped this photo of IBOUSA General Manager Chris Cowlbeck eating vegan at the OAAA 2019 show. Cowlbeck tells Insider that the food is surprisingly good. He says there will be vegan food at the next IBOUSA convention along with morning yoga and a gestalt workshop called “Billboards and you” […]
Outfront Media CEO Jeremy Male talked about the resurgence of national advertising at the Credit Suisse 21st Annual Communication Conference this week. Here are the highlights. On the increase in national advertising The big switch for the industry in the last 6-9 months is national…national is coming back. Over the […]
Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place. Schlitterbahan Water Park. Designed by Melody Roberts with Out of Home Creative. Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters. In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out. Smartlink controllers can do […]
Company: StreetSmart Outdoor Markets: Florida, Rhode Island Address: 215 Gordons Corner Road, Manalapan, NJ 07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 StreetSmart Outdoor operates a bus shelter, bus bench and trash bin plant in Rhode Island and Florida. The Rhode Island plant is located throughout the state. The Florida plant is in […]
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
Blip Billboards operates an automated online marketplace selling digital billboard space. Insider talked with Brent Thomson, co-founder of Blip Billboards at last week’s 2019 OAAA conference. What’s new at the company? We hired a seasoned executive from the out of home space: Kurt Tingley. We’re super excited to see what […]
LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens. “We […]
On this week’s Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor’s spinoff from iHeart, the benefits of independence, the new board and priorities for next year. Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion […]
