MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today that out-of-home (OOH) industry veteran, Andrea Messimer-Henley, has joined the company as senior director of sales and business development. “We couldn’t be more thrilled to have someone of Andrea’s caliber joining our team,” said Jonathan […]
A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. (emphasis Insiders). Marcus Johnson: A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The […]
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]
The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s website […]
Here’s a list of who makes what at Lamar, Outfront and Clear Channel Outdoor based on each company’s SEC filings. We’ve juxtaposed executive compensation against each company’s yearly and 5 year change in stock price. [wpforms id=”9787″] Paid Advertisement
Here’s how much the members of the board of directors of Lamar, Outfront and Clear Channel Outdoor made last year. Looks to Insider like there’s an inverse correlation between directors pay and outdoor company long term stock performance. Lamar stock is up 63% over the past 5 years, Outfront stock […]
On Tuesday Insider ran an article by Paul Wright on a Pennsylvania Commonwealth Court ruling that billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a […]
Insider’s note” :”I don’t want our city to look like Las Vegas” is the trite, unthinking, stale objection which is trotted out to digital billboards. It completely overlooks how the dynamic programming aspects of digital billboards can provide help consumers as this London digital billboard campaign shows. Clever digital Out […]
