Insider thinks PJ Solomon’s Media Monthly is a must read.  This chart from the PJ Solomon October 2019 Media Monthly demonstrates that bulletins and posters are a good value.  Bulletins and posters have a lower cpm (cost per thousand impressions) than TV, video, newspapers, magazine and radio.  Online display ads are cheaper but you’ve heard about online ad fraud and bots.

Interesting to see digital place based/airports punching above its weight with a $9-32 cpm, one of the highest of any form of media.  Insider surmises this is because of targeted, sought after demographics (high income travelers in airports for instance).

Insider will be attending PJ Solomon’s reception on Tuesday Night during Digital Signage Week.  Please introduce yourself.

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