Did you know: Columbus holds distinction as Ohio’s largest city ahead of Cleveland and Cincinnati Geraldine Fredritz Mock became the first woman to fly solo around the world in 1964, starting and ending in Columbus. This week’s market spotlight focuses on the Columbus DMA. Infographics for the top DMA’s and […]
Author: billboardinsider
Company of the Day: Total Outdoor
Company: Total Outdoor Markets: California, Illinois, Massachusetts, Michigan Address: 414 Stewart Street, #204, Seattle, WA 98101 Email: info@totaloutdoor.com Phone: 206-430-6080 Total Outdoor operates a wall and bulletin out of home plant in: Boston Chicago Detroit Los Angeles Total was founded in January 2011 via the acquisition of the Washington and […]
Outdoor Legal: Subcontractor Waiver Clauses Matter
Having your independent contractors sign waiver language can mitigate your risks. That’s the lesson of Holmes v. Clear Channel Outdoor. Here are the facts. Fred Holmes was an experienced billposter who signed an independent contractor agreement with Eller Media. The independent contractor agreement contained this waiver language: “Contractor hereby waives […]
A Case for Light Blocking Technology
Patriot Ledger and CBS Boston say Weymouth residents are objecting to a three sided digital billboard along Route 3 on the grounds that it is too bright. The board’s owner Cove Outdoor advertising has offered to install light blocking technology or to lower the billboard but the residents want the […]
Max Drachman on What Buyers Want
Insider talked with Kalil and Co Broker Max Drachman about what out of home buyers want on last week’s Billboard Insider podcast. Here’s the exchange. Are buyers focusing on leases, growth opportunities in the market and digital sign potential? The hottest item today is market share. Buyers aren’t interested…in somebody […]
Company of the Day: TN Valley Media
Company: Tennessee Valley Media Outdoor Markets: Alabama, Tennessee Address: 201 1st Ave SE, Decatur, AL 35601 Phone: 256-260-2215 Email: Angela.Elsea@tvmOutdoor.com The company operates 108 billboard faces in Northern Alabama and southern Tennessee in the following communities: Decatur Shoals Athens Madison/Huntsville Somerville South Pittsburgh The company was established as a division […]
Out of the Office: Grey Vick
Grey Vick, owner of Grey Outdoor is an avid surfer. This picture was taken at Wrightsville Beach, North Carolina. Insider asked Vick if he’s ever seen a shark and he said this: “I have seen sharks the the water a few times but mostly they just hang out under your […]
Digital Out of Home: The Key to Marketing to Gen Z
By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]
Lamar Buys Delaware Outdoor Assets
Insider found this linked in post announcing Lamar Advertising’s purchase of a majority of the assets of Delaware Outdoor Advertising. Max Drachman of Kalil and Co was the broker. This acquisition follows on Lamar’s purchase of Philadelphia out of home advertising company Steen Outdoor in August 2017. [wpforms id=”9787″] Paid […]
Geopath Adds Shimkus and Slater to Board
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is […]























