As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]
Author: billboardinsider
Company of the Day: Tri Outdoor
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]
Out of the Office: McKenzie Cowlbeck
McKenzie Cowlbeck loves to travel when she’s not attending the University of Oklahoma or helping her father Chris Cowlbeck with IBOUSA matters. She’s been to Bhutan, Brazil and Italy while in college and will soon be headed to Scotland. Here’s a picture of Mckenzie in Siena Italy. McKenzie is a […]
New and Noted June 28, 2019
In addition to controlling Lamar Advertising, Sean and Kevin Reilly have been shareholders in RTC, a Louisiana telcom company. The Greater Baton Rouge Business Report says RTC recently purchased Eatel, another Louisiana telcom provider, with the Reilly’s backing. The Post and Courier has an article on religious billboards. The article […]
Jim Poage on the Importance of CPR Training.
Insider asked Formetco’s Safety Director Jim Poage to talk about the importance of safety training. Someone recently used Jim’s training to save a life. Who at an Out of Home company should receive CPR training? This is one of the most frequent questions I get asked concerning CPR – First […]
Protect Scenic 101 in CA
Insider found this post on the Ecologistics.org website: Do you think that landowners have an easy time getting billboards removed from their properties? Think again. A difficult reality confronts a landowner intending retirement and removal of a billboard which has an expired lease. When landowners no longer want their properties […]
Company of the Day: Trans-Ad Outdoor
Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR 00926 Email: info@transad-pr.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico. The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising. [wpforms id=”9787″] Paid Advertisement
Professor Rick Wilson on the Effectiveness of Out of Home Advertising
The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
Lamar and Rareform Partner to Repurpose Billboard Material
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Intersection Adds Directional Sound to Video Wall at Clark/Lake Station
CHICAGO — (June 25, 2019) ─ Intersection, the leading media and smart cities technology company, today announced that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. […]























