NEW YORK, NY, MAY 15, 2019 – Quorum’s new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 […]
Author: billboardinsider
Sean Reilly: We can buy something almost anywhere in the US and it’s a fill-in
Here are the highlights from Lamar CEO Sean Reilly’s talk yesterday at the JP Morgan Global Technology, Media and Communications Conference. On what’s performing well We’ve got some verticals that are performing incredibly well like financials…the healthcare vertical is healthy, pardon the pun. Their world is stable and they’re spending […]
Three of a Kind: Lifted
Sometimes in life it’s nice to look at things from a different perspective. That’s especially relevant in the world of outdoor advertising where a slight adjustment to the norm can make for a great spectacle. This month Daily Billboard Blog’s 3 of Kind is all about standing out with a […]
Company of the Day: Shipp Outdoor
Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]
Link Media Revenues Up Sharply in 1Q 2019
Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, grew rapidly in the first quarter of 2019 due to acquisitions which occurred in the latter half of 2018. Here’s a snapshot of the Link Media Outdoor performance for the first quarter of 2018. Net billboard revenues increased 337% to […]
Aussie Study Finds Digital Billboards Don’t Impair Driving
The Outdoor Media Association (OMA) of Australia just released an independent digital billboard safety study conducted by the Australian Road Research Board with encouraging results. Here’s what Insider learned after reading the study. Where was the study performed: Two traffic intersections in Australia: Gladstone, Queensland and Surfers Paradise, Queensland. Both […]
Grey Outdoor acquires HBI Outdoor
Grey Outdoor has acquired 18 billboard structures from HBI Outdoor based out of Whiteville NC in Columbus County NC. The purchase includes all the billboards owned by HBI Outdoor (43 Faces) including the rights to rebuild 3 signs. The 3 signs are currently being taken by the NCDOT for a […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Superior Outdoor
Company: Superior Outdoor Advertising Markets: Mississippi Headquarters: PO Box 1305 Laurel Mississippi 39442 Email: superioroutdoorllc@gmail.com Phone: 601-433-9373 Superior Outdoor operates a billboard business in Mississippi. Gathian Wells is the company’s founder and owner. Insider talked with Wells this week. You’ve got out of home in your blood. My introduction into […]
Paul Wright on Landmark, Lamar, Outfront, Clear Channel and Link
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]
