Author: billboardinsider

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Spec’s Pun-filled Billboard Campaign in Houston

Our Mascot is a SPEC’s Object.  Abstain From SPEC’s Until You’re 21, Time to Have the SPEC’s Talk, We’ve Got SPEC’s Appeal…. Spec’s Wine Spirits and Finer Foods is running a pun-based billboard campaign in Houston.  The campaign is running on 56 static and 4 digital billboards through the end […]

Company of the Day: Universal Media Group

Company:  Universal Media Markets:  Nationwide Address: PO Box 68, Heber City, UT  84032 Phone: 866-950-3331 Universal media specializes in place based advertising in shopping malls.  The company operates digital smart screen displays.  Shawn Cohen is a co-founder and SVP. [wpforms id=”9787″] Paid Advertisement

Rothfelder on Notice to a Sign Property Buyer

  By Richard Rothfelder, Rothfelder and Falick Insider has published articles on providing prospective buyers of property encumbered by signs and leases with actual and constructive notice of the outdoor advertiser’s interests and including notice of the right of first refusal in billboard leases. Insider brought to my attention a […]

Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider

As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH Ad tech provider QDOT. The strategic acquisition enables Talon to further enhance its abilities across the US and […]

Intersection Hires Crossin as West Coast Sales Director

LOS ANGELES — (July 11) — Continuing its rapid expansion across the region, Intersection, the leading smart cities technology and media company, today announced Eileen Crossin as the company’s new National Sales Director for the West Coast. Crossin will be based in Los Angeles, and charged with helping West Coast […]

Company of the Day: Tyler Outdoor

Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK  73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,500 digital billboards, static billboards, bus benches and bus shelters in Oklahoma City, Edmond, Midwest City, Norman, Stillwater and Tulsa. Tyler Outdoor is […]

Regulatory Roundup – July 9, 2019

The Daily Tribune says that Bartow County, Georgia and the city of Cartersville are going to hold talks to iron out streamlined intergovernmental guidelines for digital billboards. The article quotes a county planner: “the City has one requirement, the County has another requirement and the State has a third requirement […]

80’s Nostalgia, Simba’s Return and the Mighty US Women’s Soccer Dynasty

By Rainbow Kirby, Clear Channel Outdoor.  Reprinted with permission from the Clear Channel Outdoor Blog. All they do is WIN, WIN, WIN. Of course, we’re referring to the U.S. Women’s National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red […]