Author: billboardinsider

Company of the Day: Southeastern Displays

Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky  42102-0990 Phone:  270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky.  The company has 30 sheets and bulletins.  The company has a 50 year history. Rita Vaughn, the Company’s President, died in April […]

Rothfelder on Collecting Delinquent Accounts

By Richard Rothfelder, Rothfelder and Falick Insider published an article summarizing the 1998 Missouri Court of Appeals decision in Superior Outdoor Advertising vs Snadon, which provides some helpful guidelines for the collection of delinquent accounts. Insider has visited this important, and unfortunately common, problem confronting the outdoor advertiser previously, including […]

Amazon Prime Good Omens Campaign

  Yesterday, Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel […]

Digital Billboards Change Fast with Tornado Updates

Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]

Wingate Media Uses Digital Billboards for Storm Warnings.

For years, Out of Home companies have been using their digital signs to provide safety notices to the public.  Last month Jim Matalone’s Arkansas-headquartered Ashby St Outdoor received great press for using digital billboards to display tornado alerts.  Wingate Media is getting good press for doing the same thing in […]

Company of the Day: SignSpan

Company: Sign Span Markets: San Diego Headquarters: 117 Dartmouth Rd, San Mateo, CA  94402 Email: info@signspan.com Signspan Corporation operates a digital sign network in San Diego.  Thomas Yip is the firm’s President.  The company’s signs are placed in gyms, retail stores and restaurants.  Most of the firm’s signs are in […]

Top 10 Quotes from the 2019 OAAA Convention

Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH.  The OOH industry would in no way be where it is today without […]

Geopath Market Spotlight: Greensboro

Did you know: The Barn Dinner Theater in Greensboro is the oldest continuously running dinner theater in the United States Greensboro has 475 miles of sidewalks This week’s Geopath Market Spotlight focuses on the Greensboro DMA.  Infographics for the top DMAs and much more are available to Geopath members in […]

Nancy Fletcher Says Goodbye

Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA.  A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]

Out of home awards to Fletcher and Jackson

May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]