Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
Author: billboardinsider
Company of the Day: Waverly Media
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement
We Love To Hear From You
Insider loves to hear from readers. You help us make the publication better. Several of you encouraged us to consolidate multiple emails into a single email for the newsletter. Others suggested we should ease up on weekend posts so you can take a break. We’ve written stories on sales commissions, […]
Out of Home a Bargain
Out of home is cheaper than other media. Look at this chart which PJ Solomon calculates ad CPM’s (cost per thousand ad impressions) for different media. Only mobile display or online display are cheaper than out of home. TV, Newspapers, Magazines, Podcasts, Video are more expensive. Radio costs about as […]
North Carolina Senate Passes Billboard Bill
House Bill 645 has passed the North Carolina Senate with some changes and now goes back to the House for concurrence. If the House concurs the Bill will go to the Governor for approval. Looks to Insider like the Bill makes some common sense changes to North Carolina’s billboard statutes […]
Company of the Day: Venture Outdoor
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]
How to Find Employees
How do you find good out of home advertising employees when unemployment is at a 50 year low? Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs? Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]
New and Noted: Hollywood Billboards, Autonomous Car Delays and Pay for Engagement
Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter. Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators. Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]
Jared Johnson Joins Media Resources
Media Resources is proud to announce the addition of Jared Johnson to our Digital LED Display division where his concentration will be DOOH. Media Resources was founded by Outdoor Advertising veterans, and Jared is a true billboard guy with two decades of local, regional and national experience. Asked why he […]
Geopath Market Spotlight: Richmond-Petersburg
Did you know: Although born in Baltimore, Edgar Allen Poe grew up in Richmond. The State Capitol Building in Richmond was designed by none other than former US President Thomas Jefferson. This week’s Geopath Market Spotlight focuses on the Richmond-Petersburg, Virginia DMA. Infographics for the top DMAs and much more […]
























