May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
Did you know: Tulsa’s Gilcrease Museum houses the world’s largest collection of art and artifacts from the American West. Tulsa spent more than six decades as the “oil capital of the world.” This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more […]
Insider discussed steel prices, a new hire and the Atlanta Braves Digital Marquee project with billboard fabricator Matt Schulze of Selective Structures at last week’s 2019 OAAA convention. What’s new with steel costs? A year or so ago with the talk of the tariffs we saw some increases but we’ve […]
Los Angeles, CA (May 28, 2019) – Los Angeles-based digital signage operator WOW Media has announced an exclusive partnership with publisher The Onion. The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles. The partnership marks the […]
Omaha, NE – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Omaha Airport Authority’s Eppley Airfield (OMA) awarded the U.S. airport media leader, CCA, a new three-year extension of its existing airport advertising contract. This agreement continues a relationship […]
Company: Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA 15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant in communities in and around Pittsburgh, Pennsylvania. The company is a member of OAAA, GeoPath & IBO Market Club. Insider talked with Mitch Fowkes about the […]
Insider talked with Jason Repak Sales Manager of Acuity Brands, Holophane channel, about high efficiency LED lights at the OAAA 2019 show. You’re leaving money on the table if you are not replacing your old HID lights with high efficiency LED’s. Insider recommends Brian Kline of Reliable Electric as […]
ArtPop is a Charlotte, North Carolina nonprofit which displays local art on vacant billboards. Insider talked with ArtPop founder Wendy Hickey in Las Vegas at the 2019 OAAA conference. Las Vegas is one of the 14 cities where ArtProp has a presence. Wendy talk about ArtPop ArtPop makes local artists […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
