Author: billboardinsider

Out of Home Growing Faster than the US Economy

US out of home revenues have grown faster than the US economy for three consecutive quarters.    Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP.  Here’s the data.   US Nominal GDP change versus US Out of Home […]

Company of the Day: AdPoD Network

Company:  AdPoD network Market:  Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA  93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement

Tammy Dudley on Running the Tennessee Outdoor Association

Tammy Dudley was recently hired at the CEO/Executive Director of the Outdoor Advertising Association of Tennessee.  Insider talked with her to learn about the state association. How did you get into the out of home industry I spent 13 years in the broadcast industry before becoming the Sales Manager at […]

Chris Baughman: Out of Home is About People

Insider talked with Chris Baughman about what he’s learned in 30+ years in the business, what he thinks of Anna Bager and what’s next for him now that the Fairway Southwest assets have sold.  Baughman was the General Manager of Fairway’s Southwest Division which was recently sold to Lindmark Outdoor. […]

Company of the Day: Action Outdoor

Company: Action Outdoor Market:  Metro Atlanta and Dahlonega, Georgia Headquarters: 3512 Old Milton Parkway, Alpharetta, GA 30005 Phone:  678-624-9275 Email: info@actionoutdoor.com Action Outdoor was originally formed in 1992 between partners Jack Hartrampf and Larry McCurdy. Both Jack and Larry were real estate brokers with Metro Brokers and through their expertise in dealing with commercial […]

A Static Build With a 44% Return on Investment

Insider’s not the only one that likes static builds.  Grey Outdoor’s Grey Vick is a fan as well.  This recently built static billboard is generating a 44% return on investment. Project:  200 square ft, two sided, steel, monopole billboard.  3′ by 16′ hole wet drilled. Cost: $20,000 complete with lights. […]

Geopath Market Spotlight: Clarksburg-Weston

Did you know: Confederate General Thomas “Stonewall” Jackson was born in 1824 in Clarksburg. The building that formerly housed Weston State mental Hospital is one of the largest hand-cut stone buildings in the nation. This week’s Geopath Market Spotlight focuses on the Clarksburg-Weston, WV DMA. Infographics for the top DMAs […]

Company of the day: Ace Outdoor

Company: Ace Outdoor Advertising Market:  California Headquarters: 89801 Sunset Blvd., West Hollywood, CA  90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates seven high profile billboard structures with 13 faces on Sunset Strip in West Hollywood.  Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers national championship football team during college.  The […]

More Atlanta Marquee Billboards

Yesterday Formetco’s Britt McConnell talked about the Atlanta sign district and the high-profile digital billboards at Cobb Galleria, Georgia State’s stadium and Georgia’s Own Credit Union.  Today McConnell talks about three more high profile Atlanta digital billboards as well as trends in digital billboard resolution. The Atlanta Sign Blackbird’s The […]

Meadow Outdoor Builds a Digital in Ontario, Oregon

Meadow Outdoor has constructed Ontario, Oregon’s first digital billboard.  The sign is on East Idaho Avenue.  One side is digital and the other is static.  The project took a year to permit and plan. Insider’s take: A one side static, one side digital billboard isn’t a bad thing.  In 2017 […]