Company: Wright Advertising Corp. Headquarters: 1347 South Laramie Ave., Cicero, IL 60804 Market: Illinois and Indiana Phone: 708-652-6020 Email: wa@wrightadvertising.com Wright Advertising Corporation, established in 1949, is a provider of bench advertising in the Midwest. Their ad benches are present at prime locations such as well traveled and highly visible bus routes throughout the entire […]
Author: billboardinsider
Link Media Revenue up with Acquisitions
Boston Omaha reported second quarter 2019 earnings. Here are the results from the company’s Link Media Holdings out of home subsidiary. Link Media CEO Jim McLaughlin tells Insider: “Link is performing well on all inventory, but especially the Link legacy inventory (pre Tammy Lynn, Key and Waitt), where revenue increases […]
Neil Bell on Refreshing an 11 Year Old Digital billboard
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
Pepsi and Billboards at the 2019 Super Bowl
“People were writing stories, people were tweeting…it got a lot of interesting buzz.” says Pepsi VP of Marketing Todd Kaplan on Pepsi’s use of billboards at the February 2019 Super Bowl: “Culturally in Atlanta Coke runs in the veins of people…if there’s Pepsi signs all over Atlanta, these Atlanta folks […]
Landmark US Out of Home Acquisitions Slow in 2019
Landmark Infrastructure Partners LP reported financial results for the second quarter of 2019. Here’s an update on Landmark’s out of home portfolio. Revenues and Net income from Outdoor Advertising totaled $5.2 million and $4.0 million respectively for the three months ended June 30, 2019. Out of home revenues accounted for […]
Don’t Use Flash Player on Your Out of Home Website
Insider is looking at lots of out of home websites to compile the 2019 out of home website rankings. Some out of home companies use Flash Player on their websites. A bad idea. It creates a barrier between you and your customers. Use flash and your customer will see this […]
Company of the day:Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]
Out of the Office: IBOUSA Trip to Delaney Lake
The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July. Looks like a great time with lots of trophy fish. IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]
Jeremy Male on the MTA, new digitals and cashflow priorities
Here’s a selection of OUTFRONT Media CEO Jeremy Male’s comments at the Oppenheimer Technology, Internet and Communications Conference on August 7, 2019. On the MTA rollout At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 […]
Out of Home Brokerage Agreements – The Fine Print
Last Monday insider discussed out of home brokerage fees. Today Insider talks the other parts of an out of home brokerage agreement. Term A typical term is 3-12 months. Insider leans towards 3-6 month agreements. Out of home transactions are simple with a finite number of buyers. You’ll know at […]
























