Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 Email: wleslie@wvoutdoor.com WV outdoor is the largest independently owned out of home advertising company in West Virginia. WV Outdoor operates over 1,400 billboard faces in West Virginia, Ohio, Kentucky and Maryland. The plant includes posters, […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
“Probably the most popular sign in all of downtown is at SAP center. You’ve got the digital kiosk there, billboard, flashing information, color, excitement, it’s always like art.” That’s a quote from the head of the San Jose Downtown association in an article on San Jose’s plan to replace old […]
Company: Wingate Outdoor Advertising, Inc. Markets: Arkansas and Missouri Address: 112 East Church St, Berryville, AR 72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri. The company was started by Gene Wingate and his son Ken in 1986 to provide a […]
Are you using drones to shoot sign footage? Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website. Here’s what the footage looks like. Insider talked to Tom Giesken about using drones to film billboards. Did you take the footage yourself? […]
In Tinseltown campaigning for awards and Emmy consideration has become big business for the outdoor industry, so this month Daily Billboard thought we’d look at three examples of how studios and networks try and make their shows stand out and garner TV academy voter attention in the crowded skies of […]
How would you feel if your out of home company revenues increased by 50%? The US out of home industry did $8 billion in revenue last year which equates to 4% of the US advertising spend. Out of home advertising averages 6% of the global ad spend. See this chart […]
Did you know: Charleston had the first brick-paved street in the United States Charleston has been the capitol of West Virginia since 1877 This week’s Geopath Market Spotlight focuses on the Charleston-Huntington, West Virginia DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]
Yesterday, Insider reported that Boston Omaha, the parent of Link Media Outdoor plans to grow via more out of home acquisitions. Boston Omaha has more than $113 million million of cash and marketable securities to fund transactions. Boston Omaha is increasing the war chest. It has signed an agreement for […]
