Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR 00926 Email: info@transad-pr.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico. The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising. [wpforms id=”9787″] Paid Advertisement
Author: billboardinsider
Professor Rick Wilson on the Effectiveness of Out of Home Advertising
The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
Lamar and Rareform Partner to Repurpose Billboard Material
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Intersection Adds Directional Sound to Video Wall at Clark/Lake Station
CHICAGO — (June 25, 2019) ─ Intersection, the leading media and smart cities technology company, today announced that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. […]
Geopath Market Spotlight: Columbus, Ohio
Did you know: Columbus holds distinction as Ohio’s largest city ahead of Cleveland and Cincinnati Geraldine Fredritz Mock became the first woman to fly solo around the world in 1964, starting and ending in Columbus. This week’s market spotlight focuses on the Columbus DMA. Infographics for the top DMA’s and […]
Company of the Day: Total Outdoor
Company: Total Outdoor Markets: California, Illinois, Massachusetts, Michigan Address: 414 Stewart Street, #204, Seattle, WA 98101 Email: info@totaloutdoor.com Phone: 206-430-6080 Total Outdoor operates a wall and bulletin out of home plant in: Boston Chicago Detroit Los Angeles Total was founded in January 2011 via the acquisition of the Washington and […]
Outdoor Legal: Subcontractor Waiver Clauses Matter
Having your independent contractors sign waiver language can mitigate your risks. That’s the lesson of Holmes v. Clear Channel Outdoor. Here are the facts. Fred Holmes was an experienced billposter who signed an independent contractor agreement with Eller Media. The independent contractor agreement contained this waiver language: “Contractor hereby waives […]
A Case for Light Blocking Technology
Patriot Ledger and CBS Boston say Weymouth residents are objecting to a three sided digital billboard along Route 3 on the grounds that it is too bright. The board’s owner Cove Outdoor advertising has offered to install light blocking technology or to lower the billboard but the residents want the […]
Max Drachman on What Buyers Want
Insider talked with Kalil and Co Broker Max Drachman about what out of home buyers want on last week’s Billboard Insider podcast. Here’s the exchange. Are buyers focusing on leases, growth opportunities in the market and digital sign potential? The hottest item today is market share. Buyers aren’t interested…in somebody […]
Company of the Day: TN Valley Media
Company: Tennessee Valley Media Outdoor Markets: Alabama, Tennessee Address: 201 1st Ave SE, Decatur, AL 35601 Phone: 256-260-2215 Email: Angela.Elsea@tvmOutdoor.com The company operates 108 billboard faces in Northern Alabama and southern Tennessee in the following communities: Decatur Shoals Athens Madison/Huntsville Somerville South Pittsburgh The company was established as a division […]
























