Binghamton, N.Y. – December 10, 2019 – Passersby in Binghamton, New York, will notice a change in their daily commute. Park Outdoor Advertising installed a digital billboard supplied by Lightking on the Brandywine Highway, entering the Court St. gateway.
“The signs offer local businesses a flexible advertising medium that also runs community awareness content,” Sam Salamida, vice president of the Binghamton division.
According to Salamida, Binghamton is working hard to stimulate its economy, and Park Outdoor feels that providing local and regional advertisers access to this new technology will boost the effort. This digital billboard location receives significant traffic, making it the ideal location for the relevant and timely messaging that digital billboards provide.
The new signs’ advertising flexibility allows clients to run their messages from various locations every ten seconds, and at an affordable price,” says Salamida. “It’s a cost-effective way for clients to get their messages in front of potential customers.”
“Lightking has enjoyed working with the consummate professionals at Park Outdoor. We share in their pride when our Digital Out of Home partners use our state-of-the-art light weight and energy-efficient LED technology to help businesses and communities thrive while looking sharp in the process,” says Timur Colak, President of Lightking.
In addition to using the displays as an advertising medium, Park Outdoor plans for them to run community messages. Before installation, Salamida worked with the area police and other community organizations, discussing how to get the word out about community events, education, community members, alerts and PSAs. “Anything we can do to pay it forward and help the community, we will try to do,” says Salamida.
When asked about the future of the digital billboard industry, Salamida says, “All you need to do is look back at the past—posters nailed to fences, then glued and brushed, paint signs, vinyl, tri-visions, and now to digital. OOH continues to re-invent itself. And it’s been a fun ride that isn’t over yet.”
About Park Outdoor Advertising
Park Outdoor Advertising is a media company operating more than 1,500 billboards in upstate New York and northern Pennsylvania. Of the 1,500 billboards, 550 of those in the Binghamton division. The company is excited to introduce digital billboard technology to Broome County. The company got its storied start back in the 1950s as Americans were taking to the roads of the expanding the U.S highway system. The history of Park Outdoor is recounted in the book, Sons in the Shadow, written by our CEO since 1984, Roy H. Park, Jr.
About Lightking
Lightking™ is an innovation-driven outdoor LED manufacturer based in Doral, Florida. It markets the Air Series for scoreboards and billboards, and the Flex Series for outdoor signs. The Air Series (U.S. Patent 9,607,533; U.S. Patent 10,276,073) delivers lower costs, weight, and wind-loads, making it faster and easier to digitalize the billboard, scoreboard, and pylon sign markets worldwide. The user-friendly Flex Series has a dedicated following among sign companies looking for reliability, service, and moderate prices. Lightking’s products are designed, assembled, and supported in the USA.
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