Author: billboardinsider

Intersection Puts Range Rover atop CTA station

To promote the launch of the new Range Rover Evoque, Land Rover created a first-of-its-kind installation in Chicago that will stop people in their tracks: a Range Rover Evoque on top of the CTA’s Chicago and State entrance. Land Rover partnered with Intersection, Posterscope, DentsuX, Illumivation, and Spark44 to create […]

Haleigh Powell Reminds Us Why Billboard Advertising is Amazing

By Haleigh Powell, Huntington Outdoor As we kickoff to cooler fall weather and football season here are some reminders why billboard advertising is amazing! Remember your WHY: We are daily, hourly and each second surrounded by noise. Think about your day and what happened in it. Do you remember all […]

Outfront Media Accepting Submissions for Art Contest

Entry is open for OUTFRONT’s new inaugural art competition – OUTFRAME – which aims to recognize artists in the ad community who have real art to share with real people in the real world. When are submissions accepted? From September 1 to October 1. Who is Eligible to Enter? OUTFRAME […]

Company of the Day: Ads for the Road

Company: Ads For The Road Markets:  Texas Headquarters: Austin, Texas Phone:  512-537-1445 Email:  info@adsfortheroad Ads for the road is a veteran owned outdoor advertising company which operates an alternative out of home advertising plant using pedicabs, taxitop advertising and a mobile digital billboard in Austin Texas.  Dallas Dibkey is CEO and […]

Intersection Adds Large Format Video Wall in Secaucus

SECAUCUS, New Jersey — (September 5, 2019) ─ Intersection, the leading smart cities technology and media company, today announced a new, large-format video wall in NJ TRANSIT’s Secaucus Junction Station, giving advertisers the exclusive opportunity to run full-motion and dynamic video campaigns in one of the region’s busiest rail stations. […]

Company of the Day: Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states.   Adams was founded by Steve Adams in 1983 and is […]

Robert Wallace on Sales, Social Media and Finding Good Locations

Yesterday Southeastern Sign owner Robert Wallace talked about getting started in the out of home business.  Today he talks about sales, social media and how to find a good digital sign location. You’ve got a great website, you use video and you’re active on social media.   I can only talk […]

Robert Wallace on Starting in the Out of Home Business

­­­ Robert Wallace owns Lynchburg VA headquartered Southeastern Sign Company.  Robert represents the best of the new generation of entrepreneurs entering the out of home business.  He’s got 4 structures with 8 digital faces in Lynchburg, Virginia.  Today Insider talks with Robert about getting started in the business. How did […]

Ubimo’s Ran Ben-Yair on Data and Out of Home

Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]

JAJA Tequila uses out of home to create buzz

The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]