Company:  Buckland Media Group

Markets: Western Oklahoma

Headquarters: Oklahoma City, OK  73112

Phone: 405-219-1800

Email: bucklandmediaok@gmail.com

Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma.  The company is owned by Ben Buckland.  Buckland has a background in the radio and publishing business and has also served as the announcer for the Oklahoma City Barons hockey team.  Insider interviewed Ben Buckland.

Ben, how did you enter the outdoor business?

Very much by accident and I’m really glad it happened. I have always sold against outdoor and I never really took a hard look at what a cost efficient, dynamic business it is, and I certainly didn’t know how flexible it is for the advertiser or how enjoyable it is to be in. We book longer contracts in outdoor as compared to living and dying by rating books and selling short term ads in radio and TV. Outdoor is a much more laid back industry. It’s kind of advertising for grown ups.

Tell us about your plant.

Our offices are in Oklahoma City. Most of our inventory is west of Oklahoma City so I have a camper trailer that I park close to where we are working. Right now it’s at the KOA campground at Clinton Lake between Clinton and Elk City. I also have a farm in Northwest Oklahoma, outside Waynoka, home of the Little Sahara State Park, so there is always a handy place for me to stay not very far away from where we are working. Our shop is in Elk City, called RG Enterprises and it does a full service sign business covering all of western Oklahoma.

Do you have any digital billboards:

We have 2 Watchfire digital billboards and 2 Daktronics digital billboards.  I love digital because you can make changes anytime and the changes are immediate.  You can even day part with digital boards doing your advertising just like you do on radio and TV.  For example, as fast food place might have a breakfast ad running in the morning, a lunch special from, say, 11am to 2pm and an afternoon drive time special from, say, 3pm to 8pm.  We have a 24 hour restaurant that runs after midnight specials. There are, however, 2 distinct groups of billboard advertisers.  Those that prefer digital and those that prefer static faces and they don’t really cross over.

Editorial correction:  Insider hears that Buckland Media was sold to Tyler Outdoor in October.

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