Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,500 digital billboards, static billboards, bus benches and bus shelters in Oklahoma City, Edmond, Midwest City, Norman, Stillwater and Tulsa. Tyler Outdoor is […]
Author: billboardinsider
Jeremy Male on a changing sales model, the economics of digital conversions and Google and Facebook as competitors
Jeremy Male appeared last month at the Bernstein Future of Media conference. Here are the highlights. On a changing sales model We used to be sign sellers whereas now we engage with local advertisers in a much broader way. We talk about how out of home is going to work […]
Regulatory Roundup – July 9, 2019
The Daily Tribune says that Bartow County, Georgia and the city of Cartersville are going to hold talks to iron out streamlined intergovernmental guidelines for digital billboards. The article quotes a county planner: “the City has one requirement, the County has another requirement and the State has a third requirement […]
80’s Nostalgia, Simba’s Return and the Mighty US Women’s Soccer Dynasty
By Rainbow Kirby, Clear Channel Outdoor. Reprinted with permission from the Clear Channel Outdoor Blog. All they do is WIN, WIN, WIN. Of course, we’re referring to the U.S. Women’s National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red […]
Blackbird Media Wants to Expand
Last week Insider ran a story of Blackbird Media’s purchase of the iconic Atlanta sign from Mashburn Outdoor. Insider talked with Blackbird Media Founder Chenault Sanders to learn more about the project. What’s the history of the Atlanta sign. The permit for this non-conforming site came from a Settlement Agreement […]
Geopath Market Spotlight: Dayton
Did you know: Dayton, Ohio is located within a 600 mile radius of 67% of the US population. There are 26 institutions of higher learning within Dayton, including medical, law and engineering schools. This week’s Geopath Market Spotlight focuses on the Dayton, Ohio DMA. Infographics for the top DMAs and […]
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 28 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are […]
Out of Home Advertising Values June 2019
Insider was asked about Out of Home values. Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times […]
Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
Outfront tops S&P 500 in 2Q 2019
Outfront grew nearly twice as fast as the S&P 500 during the second quarter of 2019 due to strong revenue growth. Outfront stock (purple) was up 8%, Lamar (green) was flat, Clear Channel Outdoor (blue) was down 12% which the S&P 500 (black) grew 3% during the second quarter. The […]
























