Out of home insurance expert Stuart Lee of Bassler Insurance answers a couple insurance questions today. Intersection placed a car atop a CTA station as part of an outdoor advertising campaign. Is this type of campaign covered under an out of home company’s general liability policy? An exposure like this […]
You don’t have to be a huge company in a mega market to use wallscapes. Joyce Outdoor developed this wallscape in the Scranton market, targeting the athletic facilities of Scranton Preparatory School. Insider talked with Joyce Outdoor’s Kevin Joyce. Who’s the advertiser? Geisinger, a major Pennsylvania healthcare company. They cobranded […]
Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, increased an estimated 7.5% to $55.99 billion in 2018, the fastest growth rate in 11 years, according to new research from PQ Media. Key industry growth drivers included an increase in live ad-supported updates during major global […]
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
A three-judge panel of US Sixth Court of Appeals upheld a federal trial court ruling that Tennessee’s billboard law is unconstitutional (William Thomas v. Clay Bright, decided September 11). A three-judge panel of the US Sixth Circuit Court of Appeals affirmed a federal trial court decision that Tennessee’s billboard control […]
Local Media Outdoor, a division of Morris Multimedia Inc. of Savannah, announced Sept. 10 the acquisition of approximately 390 billboard faces in eastern North Carolina which had been part of the Interstate Outdoor portfolio. The acquisition includes both static and digital billboards. LMO is the out-of-home division of Morris Multimedia. […]
By Richard Rothfelder In the August 29th edition of Insider, I discussed the Texas administrative rules making process, including how the Texas Transportation Commission is incorporating recently passed legislation on new and grandfathered sign heights into its rules. The Texas Administrative Procedures Act (“APA”) encourages public participation and transparency throughout […]
Did you know: Mount Rushmore is located only a short drive from Rapid City. There is a section of the Berlin Wall located in Rapid City’s Memorial Park. This week’s Geopath Market Spotlight focuses on the Rapid City DMA. Infographics for the top DMAs and much more are available to […]
Company: Ad Tracer Media Markets: California, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Virginia Headquarters: Los Angeles, California. Phone: 1-800-567-3213 Ad Tracer Media operates a fleet of mobile billboards mounted on trucks. Here’s a promo video of the company’s trucks in operation. [wpforms id=”9787″] Paid Advertisement
Yesterday Veale Outdoor announced the acquisition of TKG outdoor. Kalil and Co represented the buyer. Johnsen Fretty represented the seller. Insider talked to Veale Outdoor’s General Manager Tom Jackson. What’s the TKG plant like? TKG was an independent billboard company with structures along I-80 between SF Bay area and Sacramento. […]
