Author: billboardinsider

Prismview’s Szczepaniak on Tariffs and Trends in Digital Billboard Design

­­­ Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards.  Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design.  To receive a free Prismview […]

Geopath Market Spotlight: Chattanooga

Did you know: Chattanooga is home to Tennessee’s largest mall – Hamilton Place Mall. Chattanooga was home to the first patented miniature golf course – Tom Thumb Golf – on Lookout Mountain. This week’s Geopath Market Spotlight focuses on the Chattanooga DMA. Infographics for the top DMAs and much more […]

Company of the Day: AdWay Signs

Company: Adway USA Markets:  Nationwide Headquarters: Los Angeles. Email: NA Phone: 1-858-888-0362 Adway projects ads on the sides of personal and company vehicles. Adway was founded by USC Alum Sash Krylov and Trexton Todd.  The company was founded in 2018 and has raised $3 million in two rounds from Watertower […]

Comments on Mistakes Sales Reps Make

Insider received lots of comments on David English’s mistakes out of home sales reps make. A big three account executive tells Insider that reps need to keep priorities straight: Not having a philosophical order of approaching business that puts the client’s goals first, the health of the company they work […]

More on Veale Outdoor Purchase

Insider talked with Tom Jackson last week about Veale Outdoor’s purchase of TKG billboards.  Here’s the company’s press release. SANTA ROSA, Calif., Sept. 13, 2019 /PRNewswire-PRWeb/ — Veale Outdoor Advertising (Veale) has acquired six static bulletin faces along the highly-trafficked Interstate 80 corridor in Vacaville, CA – Solano County from TKG Billboards, LLC and TKG Vaca Signs, […]

David English on the Biggest Mistake Out of Home Sales Reps Make

Readers have asked for more articles about out of home sales.  David English is VP of Sales of Ad Trend, Inc. a Kansas City out of home advertising company.  Insider talked with English about out of home sales last week. What is the most common mistake out of home sales […]

Daily Billboard’s 3 of a Kind: Sparkle

This month Daily Billboard thought we’d put some added sparkle into your September with these three glittering billboard examples trying to stand out with the help of glistening sequins, gemstones and eye-catchers. First up is a colorful special extension billboard for the sophomore season of The Masked Singer celebrity singing […]

Adam Owen on the 50:40:10 Rule

By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind.  50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in Pennsylvania. [wpforms id=”9787″] Paid Advertisement

Rothfelder on What’s Next After the Tennessee Ruling

Yesterday Insider reported that a Tennessee Appeals Court upheld a challenge to Tennessee’s out of home advertising rules.  Insider talked with out of home attorney Richard Rothfelder about the opinion. Could the Supreme Court take up the case? This Supreme Court has been conservative and protective of First Amendment rights, […]