Author: billboardinsider

How to Find Employees

How do you find good out of home advertising employees when unemployment is at a 50 year low?  Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs?  Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]

New and Noted: Hollywood Billboards, Autonomous Car Delays and Pay for Engagement

Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter.  Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators.  Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]

Jared Johnson Joins Media Resources

Media Resources is proud to announce the addition of Jared Johnson to our Digital LED Display division where his concentration will be DOOH. Media Resources was founded by Outdoor Advertising veterans, and Jared is a true billboard guy with two decades of local, regional and national experience. Asked why he […]

Geopath Market Spotlight: Richmond-Petersburg

Did you know: Although born in Baltimore, Edgar Allen Poe grew up in Richmond. The State Capitol Building in Richmond was designed by none other than former US President Thomas Jefferson. This week’s Geopath Market Spotlight focuses on the Richmond-Petersburg, Virginia DMA. Infographics for the top DMAs and much more […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]

Broadsign Powers One of Asia’s Largest Digital Displays

MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. This network includes […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: View Outdoor

Company: View Outdoor Markets: Indiana, Illinois, Florida Headquarters: 1000 E 80th Place, Suite 700N, Merrillville, IN  46410. Phone: 866-757-8439 View Outdoor owns manages over 600 bulletins, wallscapes and transit wraps in Illinois and Indiana.  The company was founded in 2004 by Dean White who many of you know as the former owner of […]

Mike Norton on the Cincinnati Billboard Tax

In June 2018 the city of Cincinnati passed a 7% tax on billboard revenues.  Lamar and Norton Outdoor got the tax blocked in court.  The case is on appeal.  On Wednesday’s Billboard Insider podcast Insider asked Mike Norton what he learned from that experience: I would like to think that […]

Deficit Ridden Chatham Transit Forgoes Transit Ads

Scenic America has “gifted” Chatham Transit System a certificate in appreciation of a decision to give up transit advertising.  “All the little things and not so little things add up” says a Scenic representative. All the little things add up.  Maybe Scenic should “gift” the transit system the $165,000/year to […]