Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA. The […]
There were lots of questions on yesterday’s Clear Channel Outdoor conference call. Here are some of the more interesting comments. Clear Channel Outdoor America CEO Scott Wells dissects 9% US growth We really saw growth across all channels and all product lines. It was a balanced growth quarter. We saw […]
Clear Channel Outdoor’s strong second quarter in the US was hurt by weak results overseas. Here are the highlights from the company’s second quarter earnings release and conference call. Consolidated revenue increased by 1.1% to $719 million during the second quarter of 2019 when adjusted for FX movements. A 9.1% […]
Realworld launches oohPro, a geo-targeting platform for the Out-of-Home (OOH) media industry. oohPro is the first global geo-targeting platform for the OOH media industry. The platform allows OOH media owners worldwide to compete for geo-targeted advertising budget Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH […]
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC. The […]
Yesterday Jim Matalone talked about starting and running Ashby St Outdoor. Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice for the out of home advertising industry. You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]
This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]
Did you know: The Wausau Curling Facility is the largest in the United States. Granite Peak Ski Area in Wausau is the highest skiable peak in Wisconsin. This week’s Geopath Market Spotlight focuses on the Wausau, Wisconsin DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City. The firm is privately held and was founded in March 1996. Justin Booher is President, Shannon Booher is CFO. The firm is […]
