Author: billboardinsider

Becker Boards Buys Pearl Media Miami Wallscapes

Becker Boards has purchased all of  Pearl Media’s Miami wallscapes.  Insider talked Todd Scanlin, Becker Boards VP Sales about the deal. What was the rationale for the transaction? We were happy to grow our footprint in Miami because there’s a significant barrier to entry in the market.  As your readers […]

Carson Frost on Management Agreements

Signvalue’s Carson Frost had these comments on Insider’s post on out of home management agreements: Great Article! We’ve done a couple of deals this year that involved management agreements at the time of sale. From our experience, we’ve seen management agreements as short as a year to as long as […]

Digital Billboard Light Footprint an Issue in Weymouth

  The Weymouth News reports that one digital billboard has been turned off and the town council is requesting no new permits be issued for digital billboards due to lighting issues.  Residents have been complaining about light from a digital billboard operated by Cove Outdoor Advertising at 611 Pleasant Street […]

Company of the Day: Arnold Outdoor

Company:   Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK  73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000.  The company has digital signs, bulletins and posters across the state of Oklahoma.  The company has a number of locations which serve Oklahoma City’s hispanic community.   The firm is owned […]

Out of Home Management Agreements

A reader asked Insider about out of home management agreements.  A management agreement can help a sign owner generate revenues from a single sign or a small group of signs in a market without having to staff the sign.  It allows the sign manager to generate additional profit from a […]

Jared Johnson on Mitigating Digital Billboard Light Trespass

Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? Media […]

Vistar Expands Programmatic Partners

NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]

Geopath Market Spotlight: Cheyenne WY & Scottsbluff NE

Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]

Company of the Day: Ashley Media

Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR  72118 Phone: 501-319-5890 Email:  tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]

Cutting Out of Home Utility Costs

Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show.  Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion.   Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]