Author: billboardinsider

Geopath Market Spotlight: Bluefield-Beckley-Oak Hill

Did you know: Beckley is the 9th most populous city in West Virginia. The Bluefield-Beckley-oak Hill micropolitan area has over 100,000 residents. This week’s Geopath Market Spotlight focuses on the Bluefield-Beckley-Oak Hill, West Virginia DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]

Company of the day: Your Big Sign

Company:  YourBigSign.com Markets:  Michigan Headquarters: 3440 Fenton Rd, Hartland, MI  48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign place Michigan.  Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement

Link Media Closes $40 Million Debt Facility

Link Media Outdoor, the out of home subsidiary of Boston Omaha has added $40 million in credit facilities with First National Bank of Omaha to assist with the company’s growth.  Link has borrowed $18.6 million on the facility.  Here’s a summary of the terms. Term Loan 1 Availability of $24.9 […]

Duane Fredrickson on Building a Static Billboard

Circle City Outdoor recently built a new sign in New Prague, Minnesota.  Insider talked with Circle City’s Manager Duane Fredrickson about the project. How did you get the idea for a new sign? I’m always on the look out for new locations. In southern Minnesota, where I operate, outdoor advertising […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 Email: wleslie@wvoutdoor.com WV outdoor is the largest independently owned out of home advertising company in West Virginia.  WV Outdoor operates over 1,400 billboard faces in West Virginia, Ohio, Kentucky and Maryland.  The plant includes posters, […]

Schmeichel and Furhman on Digital Billboards

Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast.  Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]

San Jose Wants Digital Billboards to Enhance Downtown

“Probably the most popular sign in all of downtown is at SAP center.  You’ve got the digital kiosk there, billboard, flashing information, color, excitement, it’s always like art.”  That’s a quote from the head of the San Jose Downtown association in an article on San Jose’s plan to replace old […]

Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a […]

Tom Giesken on Using Drones to Film Billboards

Are you using drones to shoot sign footage?   Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website.   Here’s what the footage looks like.   Insider talked to Tom Giesken about using drones to film billboards. Did you take the footage yourself? […]