Author: billboardinsider

Company of the Day: Big Easy Billbaords

Company: Big Easy Billboards Market: Louisiana Address: 400 Poydras, Suite 900, New Orleans, LA  70130 Phone: 504-930-4161 Email: info@bigeasybillboards.com Big Easy Billboards operates a a fleet of mobile billboard trucks in Louisiana.  The company is owned by KL Media Group and is a member of the OAAA. [wpforms id=”9787″] Paid […]

Eccleshare: Out of Home is a GDP Plus Performer

William Eccleshare talked about Clear Channel Outdoor’s growth prospects, plans to reduce leverage and China at the Morgan Stanley Technology, Media and Telecom Conference this week.  A selection of his comments. On out of home’s growth prospects. We see outdoor as being a GDP plus performer…Nothing that I can see…in […]

More Out of Home Conference Rooms

Last week Insider did a post on Durden Outdoor’s conference room.  We received lots of conference room pics.  Here are our favorites. Roland Digital Media’s Cookeville, TN office is filled with old ad memorabilia.  The conference room table was originally an off-premise billboard.  It advertised the Jaycees world championship rodeo […]

Daily Billboards 3 of a Kind: License Plates

As Los Angeles can be described as the epitome of car culture, it’s no wonder that some advertisers use motoring-themed designs to catch commuters attention. Here are three examples of billboards using vehicle license plate concepts to help their messages stand out. First up is this attention-grabbing cause-related ‘GNTRIFIED’ ad creative […]

Company of the Day: Bender Billboard

Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision.  Bobby Pennell is the firm’s owner and president.  The firm was the subject of a September 2009 Signs of the Times article. [wpforms id=”9787″] […]

Senior Debt at OUTFRONT, Lamar, Clear Channel and Link Media

This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies.  As you can see from the debt […]

Rothfelder on Reed, Auspro and Thomas

On November 6, 2019, the U.S. Court of Appeals for the Sixth Circuit denied the petition for rehearing en banc in Thomas vs. Bright. In doing so, the Federal Appellate Court set the stage for an appeal to the U.S. Supreme Court, or more likely, to a legislative fix of […]

LED Billboards Can Be Thoughtful Neighbors

In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions.  Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting.  By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]

Link Media Revenue up 91% in 3Q 2019

Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, is growing via acquisitions.    Here are third quarter 2019 financials for Link Media Outdoor which Insider pulled from Boston Omaha’s 3rd quarter 2019 10-Q. Billboard revenues increased by 91% to $7.2 million for the three months ended September 30, […]

Dave Etherington: “Privacy in the public space should be held to a higher standard.”

­­­ Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange.  Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago.  Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]