Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
Yesterday Insider profiled 4 of the 12 members of the Geopath futures council. Scott Fiaschetti, SVP Operations and Strategy, Geopath Gina Stratford, VP Sales and Marketing, YESCO Outdoor Media Matthew Noll, Director of Marketing and Digital Strategies, EMC Outdoor Mike Buongiovanni, Associate Media Director, Horizon Media Today those four members […]
Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature. Lamar CEO Sean Reilly, a former […]
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Brooks Billboards Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant of billboards in Ohio, Michigan and Kentucky. The company started in the sign contracting and painting business. Sign projects included the Toledo Zoo, Murphy’s Jazz Club and Tony Packo’s Restaurant […]
Culver City, CA — As the center of Los Angeles sports gravity slowly shifts south to Inglewood with the Los Angeles Rams, Chargers and Clippers all moving their high-profile franchises into the neighborhood — and with 80 million annual airline passengers using nearby LAX — the two-year-old WOW Media […]
Insider has written about the Donor for Dad digital billboard campaign which is running right now t0 find a kidney donor for Formetco VP Todd Heller. Insider received this update from Todd’s daughter Kara who highlights the effectiveness of the campaign and urges everyone to keep running the ads. WOW […]
Kre8 Media Mobile Billboard in Las Vegas Clark County Nevada Commissioners unanimously approved mobile billboard rules due to safety and congestion concerns. Here’s a link to the new mobile billboard law. The rules go into effect January 1. The rules require mobile billboard operators to register with the county, pay […]
MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]
