Did you know: Boise was crowned the number one “Adventure City” in the United States by National Geographic Bike Magazine named Boise as the top mountain biking town in the entire country. This week’s Geopath Market Spotlight focuses on the Boise, Idaho DMA. Infographics for the top DMAs […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
A huge thank you to all the Billboard Insider readers who are running DonorforDad.com copy to help Formetco’s Todd Heller find a kidney donor. Insider hears the campaign has been posted on over 200 faces. Barrett Outdoor on I-95 near New Haven Connecticut Adams Outdoor Digitals in Michigan 94 […]
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member […]
Insider recently talked with Haleigh Powell Director of Client relations at Huntington Outdoor about what it’s like to work for an independent out of home company. Haleigh what’s it like working for an independent out of home company. I work with my family in the OOH industry. Combining passion and […]
Digital billboards have been an important way of communicating with the public during the wildfires in Northern California. Look at this post by Outfront’s Rob Schilling. Insider’s take: The knee jerk “I don’t want our city to become Las Vegas” opposition to digital billboards completely overlooks the public communication function […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Todd Heller, a Formetco VP of Digital Products, is having health issues and is on dialysis. He is looking for a kidney donor. Insider talked with Todd’s daughter Kara who’s a senior at Kennesaw Sate University. Kara, what’s wrong with your dad? My dad is in stage 5 kidney […]
Bad information dies hard. Last week Manhattan, Kansas commissioner Jerred McKee explained his opposition to digital billboards to The Collegian: “Character is my biggest concern,” McKee said. “In a study I read, digital billboards have a bigger carbon footprint and use 30 times more energy than the average home in […]
Los Angeles (October 28, 2019) – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators […]
