Two headlines caught Insider’s eye recently.

There’s been a nearly 70% decline in always on location data, since IOS 13 rollout.  Marketing Land January 23, 2020

Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment.  ars technica, January 31, 2020

Insider asked Clear Channel Outdoor’s EVP & Chief Marketing Officer Dan Levi if these events will harm to the out of home industry and Levi said not in the long term:

“We feel strongly that giving consumers more control over how their data are shared is a good thing.  While recent changes to iOS settings and the enactment of regulations like the CCPA will reduce the gross amount of location data available in the short-term, it should also, in the long-term, result in higher quality data derived from more transparent sources.  CCO traditionally has not relied on location data sourced from telecom carriers.  Instead, we rely primarily upon anonymized, aggregated data that comes from location analytics platforms incorporated into apps – i.e., SDK data – that are committed to providing consumers with notice and consent options.  At CCO, we continually test and vet a range of data providers to seek out ones who are at the forefront of data privacy compliance.”

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