Author: billboardinsider

Hackers Show Adult Video on Billboard

Daily Detroit reports that hackers showed an adult video on a digital billboard owned by Triple Communications along I-75 North between University Drive and M-59 in Auburn hills MI.  The suspects were caught on camera breaking into the building which houses the computer that programs the billboard. There are hackers […]

Outfront Up, Lamar Flat, CCO Down in 3Q 2019

OUTFRONT stock was up 8% for the three months ended September 30, 2019 due to strong revenue growth. Lamar stock was was up 1% for the three months ended September 30, 2019 in line with the Standard and Poors 500. Clear Channel Outdoor stock was down 46% for the three […]

Tennessee Asks Full Appeals Court to Hear Billboard Case

The State of Tennessee wants a federal appeals court to reconsider a recent decision that Tennessee’s billboard law is unconstitutional. Tennessee, via a petition filed September 25, is seeking a review of this important billboard case by the full US Sixth Circuit Court of Appeals (known as an en banc […]

Adquick Develops Billboard Pricing Tool

Insider is constantly asked about local billboard pricing.  Adquick, the automated out of home buying platform, has developed a billboard pricing widget.  You put in your zip code and it tells you what billboards, street furniture and wallscapes cost in that zip code for a 4 week flight. Here is […]

Outdoor Legal: Your Lease Should Make Clear the Billboard is Yours

Make sure your leases specify that your billboard is your personal property and may be removed at termination of the lease.  That’s the lesson of Outdoor Systems Advertising v Korth.  Here are the facts. Outdoor Systems Advertising (“Outdoor Systems”) had a lease for a billboard on some property in Michigan. […]

Pittsburgh Gazette Urges City to Respect Lamar’s Property Rights

The Post Gazette has written an editorial urging the city to respect Lamar’s property rights and end the fight over the Mount Washington sign:  “Property rights are a fundamental right.  The government cannot impose arbitrary restriction on the use of one’s property if that use is legal – and indeed […]

Company of the Day: Applied Advertising

Company:  Applied Advertising Markets:  Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT  06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied advertising operates a plant of wallscapes, transit, digital billboards and billboards around the United States.  Jason Bergeron is President and CEO.  Ray Bergeron is Chief Operating […]

What’s next in Tennessee?

In addition to owning Elevation Outdoor, Martin Daniel sits in the Tennessee House of Representatives.  Insider talked with Daniel about what’s next in Tennessee following the US Sixth Court of Appeal’s September 11 ruling that Tennessee’s billboard law is unconstitutional. Will a special session be called to deal with the […]

Billboards are in and facebook ads are out…

Digiday put together a tongue in cheek guide about what’s in and what’s out during Ad Week 2019.  Billboards are in… [wpforms id=”9787″] Paid Advertisement

DOOH and advertising increase engagement by 5X

LONDON, UK: In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials […]