New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced that Kenetta Bailey has joined the company in a newly-created leadership role as Senior Vice President of Marketing. Based in CCOA’s New York headquarters, Bailey will lead the development and communication of Clear Channel Outdoor’s value proposition and evolving capabilities both internally among the organization’s sales force, and externally among agencies and valued advertising partners. She reports to Dan Levi, Executive Vice President and Chief Marketing Officer, CCOA.
“We’re excited to welcome Kenetta to the Clear Channel Outdoor Marketing team,” said Levi. “Through our CCO RADAR suite of solutions, CCO has evolved the OOH media format into an essential component of today’s data-driven marketing and media plans. But CCO’s data innovations are just a part of our story,” said Levi. “With Kenetta’s broad media and marketing background and her expertise in the advertising and media world, I’m excited for her to lead CCO’s repositioning and equip our team to share that broader CCO story in 2020 and beyond.”
As SVP of Marketing, Bailey, in partnership with Levi and the CCOA Senior Leadership team, will define how the organization positions itself against the broader media landscape and differentiate its solutions from the competition. Further, she’ll redefine how the organization leverages its sales presentations, website, social media and digital marketing channels to proactively drive leads and open new revenue opportunities.
“Positioning CCO’s advertising solutions as efficient and effective tools for brands is critical to achieving growth as we drive the business forward into the next decade and beyond,” said Bailey. “I’m inspired to join this hard-charging team and continue building upon the success they’ve garnered under the leadership of CCO America’s CEO Scott Wells.”
Bailey comes to CCOA with decades of experience in brand and B2B marketing in support of media sales organizations. Prior to joining CCOA, she held senior marketing roles at innovative companies including NBC Universal’s Telemundo, AMC Networks, TV One/Comcast, Group M, and CBS Radio, among others.
After graduating from Northwestern University with an MBA, Bailey started her career as a classically trained brand marketer with roles at Kraft Foods and Pepsi. Most recently, Bailey, an entrepreneur, founded her own agency to help start-ups and non-profits drive growth.
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