Realworld launches oohPro, a geo-targeting platform for the Out-of-Home (OOH) media industry. oohPro is the first global geo-targeting platform for the OOH media industry. The platform allows OOH media owners worldwide to compete for geo-targeted advertising budget Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH […]
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC. The […]
Yesterday Jim Matalone talked about starting and running Ashby St Outdoor. Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice for the out of home advertising industry. You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]
This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]
Did you know: The Wausau Curling Facility is the largest in the United States. Granite Peak Ski Area in Wausau is the highest skiable peak in Wisconsin. This week’s Geopath Market Spotlight focuses on the Wausau, Wisconsin DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City. The firm is privately held and was founded in March 1996. Justin Booher is President, Shannon Booher is CFO. The firm is […]
Cutting down trees without permission can get you into trouble. That’s the lesson of Blust v Lamar Advertising. Here are the facts. In Sept 1988 Lamar leased land for a billboard in Miami Ohio Township from James Weber. John and Jean Blust owned the land adjacent to the billboard site. […]
By Haleigh M Powell, Client Relations, Huntington Outdoor We like catchy, clean, and bright creative work, right? The best creative work is simple, to-the-point designs. So why is it so hard to work with your clients and create these classic, easy-on-the-eyes designs? The difference between amazing and average designs has […]
Clear Channel Outdoor priced its 100 million share stock offering at $3.50 last Friday. That means it will raise $400 million if underwriters exercise their shares. Insider learned three things about Clear Channel Outdoor from the Prospectus. Billboards in the US, Street Furniture abroad. Billboards account for 61% of Americas […]
Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual. Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]
