In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a […]
One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales. Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling. Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction. It’s answering the […]
Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist? That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]
Firefly operates a network of digital signs atop taxis and rideshare vehicles. On thursday Firefly announced a $30 million raise from an investor group led by GV (Google Ventures for those who don’t know the acronym). The new money comes on top of a $21.5 million raise last December. […]
Company: Stillaguamish Outdoor Media Markets: Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. […]
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
SAN FRANCISCO, Calif. (May 30, 2019) — Firefly, the company connecting people, governments, and businesses with its dynamic smart media platform, today announced a $30 million Series A led by GV (formerly Google Ventures) with participation from NFX. The new investment will fuel Firefly’s growth, supporting expansion to more communities, […]
Quorum Outdoor has an ad platform which assists out of home companies by providing targeted mobile advertising to consumers who have passed by billboards. Insider talked with Quorum CEO Ezra Doty at the 2019 OAAA convention. What got you interested in the Out of Home business? I felt like there […]
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]
Clear Channel Outdoor Americas CEO Scott Wells appeared at the Cowen and Company 47th Annual Technology, Media and Telecom conference yesterday. Here are the highlights. Have you been surprised by the strength in US out of home No, not at all…2016 was a pretty good year, 2017 was pretty tough, […]
