Last week’s conference call marked the debut of the new Clear Channel Outdoor executive team. Some highlights. William Eccleshare, Chairman and CEO Clear Channel International on the benefits of focus I think as a fully-focused, pure-play outdoor business, it’s going to enable us to perhaps concentrate a little more than […]
Author: billboardinsider
States with the highest miles per driver.
Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana. You’re in one of the top 5 states in miles driven per driver. More miles on the road means more billboard impressions. Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]
Company of the Day: Houck Transit Advertising
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Houck Transit Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now […]
5 Things about Landmark Infrastructure
Landmark Infrastructure is a publicly traded REIT which buys out of home easements and leases. Here are five things Insider learned from reading Landmark’s 2018 10k and February 2019 Investor Presentation. A growing out of home portfolio The number of Landmark owned out of home sites grew 24% during 2018 […]
How digital out of home helped UFC sell 15,000 tickets in 4 days.
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
Company of the day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement
Lamar Tease and Reveal for Jeff Ruby’s Steakhouse.
Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]
Clear Channel Outdoor Americas revenue up 6.6% in 1Q 2019
Clear Channel Outdoor released first quarter 2019 earnings yesterday. Here are the results from the earnings release and earnings call. Insider is focusing on figures which exclude the impacts of foreign exchange. Consolidated revenue increased $13 million (2%) to $611 million. Americas revenue (North America) increased by 6.6% to $273 […]
Sara Starts Out of Home Consulting Firm
Wisconsin native Paul Sara has 38 years experience in the out of home advertising business including a stint as President of the Clear Channel Outdoor Milwaukee Division from 1996 to 2014. Sara has formed Badger Outdoor Consulting to provide management and operational consulting to the out of home advertising business. […]
Jonathan Gudai: automation can double the digital out of home ad spend.
This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]






















