After 49 years of service, Wayne Johnston recently retired from Media Resources. Wayne started with Media Resources in 1969 as a bill poster. He said he liked the job “because of the freedom”. Once you leave the shop “you’re on your own.” Wayne wasn’t always alone though. For some reason […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
Insider asked Formetco safety director Jim Poage, to talk about about the hazards associated with using a ladder when working on an out of home advertising structure. Tell us about some hazards that concern you when people work on billboard structures. Falls are a major issue, electrical hazards are one, […]
The out of home deal market is “incredibly strong” says out of home investment banker Max Drachman on this week’s Billboard Insider podcast. Max has more than 10 years experience in out of home dealmaking with Kalil & Co. Here are some highlights. Your firm Kalil is also a large […]
Insider isn’t the only person who thinks that Longview Texas ought to show flexibility to convince Lamar to take down a billboard with a valid permit and lease so a Starbucks store can take its place. Here’s an excerpt from a Longview News Journal editorial: “Simply put, Longview should not […]
Company: Thomas Outdoor Advertising Markets: Kansas Address: 902 Fair Lane, Manhattan, KS 66502 Email: office@thomassign.com Phone: 785-537-2010 Thomas Outdoor Advertising operates a plant of over 400 billboards around Kansas. The company is 78 years old and is an operator associate in the IBOUSA. The company also operates a sign and […]
Insider counted 4 bankers, 2 equity investors and 5 investment bankers at the 2019 OAAA show. Here’s a list of who attended and in what capacity. Keep this in mind the next time you’re searching for money or need an investment banker. [wpforms id=”9787″] Paid Advertisement
Badger Outdoor Consulting’s Paul Sara had this to say in response to yesterday’s story on cannabis advertising: The legalization of marijuana could become an opportunity as well as problematic for the Outdoor industry. Although it will become legal in many states, it will always be controversial for those who don’t […]
KIRO 7 reports that some citizens are threatening to boycott the Thurston County car repair business which sits below a billboard which is running a marijuana ad. The problem is that the owners of the auto shop aren’t the landowners. They simply rent the space as does Lamar which owns […]
Mary Meeker has released her 2019 internet trends. Download the 334 page powerpoint and read it on your next flight. Two slides caught Insider’s eye. Programmatic buying of digital online advertising has gone from 10% in 2010 to 62% today. Can the same thing happen with out of home? Consumers […]
