Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week.

Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home:

Less than 10% of the global out of home inventory is digital.  That’s going to change.  85% of digital online ads are bought programmatically but less than 5% of out of home ads are bought programmatically.  That’s going to change.

Lamar CEO Sean Reilly on privacy and out of home: 

I’ve been contacted by the Wall Street Journal and asked if every one of our data sources is GDPR compliant and California compliant and I said yes.

OAAA President Anna Bager on the need for the out of home industry to speak with one voice: 

It’s in the power of the pack.  It’s all of us working together

PJ Solomon Investment Banker Mark Boidman on the importance of American Tower entering the out of home industry with the purchase of out of home assets in Boston:

American Tower is relevant to out of home…It’s exciting to see new entrants… If you think of it as a REIT you can think of how billboard assets fit with their model…There’s a lot of new entrants coming into the market.  We like to bring more into the sector.  Whenever we talk to anyone in the market we talk about this sector.

An investment fund manager on the economy:

If you talk to the out of home guys we aren’t in a recession.  If you talk to the industrial investing guys we’re in a recession already.

Kudos to Barry Frey for a successful Video Everywhere Summit and Adrian Cotterill for a successful DailyDOOH Investor Conference.

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