Adquick, the online out of home sales platform is growing 400% a year according to Doug Guan, Head of Business Development.  Here are some takeaways from Guan’s talk at the IBOUSA fall meeting yesterday.

• Adquick has 30 employees in California and is launching a New York office next week.
• Business is currently 20% digital and 80% static.
• Adquick works with 600 different out of home operators.  55% of the company’s media spend has gone to independent operators.  IBOUSA members have received $600,000 from Adquick campaigns over the past year.
• The company prefers to connect with out of home companies by an API link to company systems so sign availability and pricing can be pulled up in real time.  The second best option is for an out of home company to dump inventory into Adquick’s system to be included in RFP’s.
• Some notable Adquick campaigns include a $4 million campaign in 2018 for Vote.org in 13 markets using 31 operators; a campaign for Elephant Insurance in 9 markets using 14 operators; and a pending campaign for Carvana in 21 markets using 27 operators.

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