Company: Ad Trend, Inc.
Markets: Kansas City
Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147
Phone: 816-283-0600
Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in Kansas City. Most of the plant is static 14×48′ bulletins along the major highways in the metro. The company is an operator associate in the IBOUSA. Insider talked with David English, the company’s Vice President of Sales.
What’s new since we featured you last as company of the day in January 2018
I think we have seen what a lot of companies our size have seen. We have been able to grow our business with longer termed campaigns, higher rates and new locations. We are very thankful for a great 2018 and a 2019 that is proving to be one of our best years in recent memory. Things are very exciting around here.
Talk about your podcast on Kansas City advertising.
I started up Kansas City’s Advertising podcast in October of 2018, interviewing owners of different marketing and advertising companies in Kansas City. The only rules were that they had to be locally owned companies and they had to be in the marketing and advertising industry. At the time, we wanted to use the podcast as a way to separate ourselves from other billboard companies in Kansas City. It started out as our platform to talk about who we are in a different format than what is traditionally used. We have had on not only competing medias but also some of our largest agency clients. It has been an incredible way to talk to clients about something other than billboard locations, artwork and their upcoming renewal. Clients listen to the podcast and they come to me with questions that fall in line with recent guests. For example, due to a radio station I had on, a client called and asked for advice on how to purcahse a radio campaign. We were able to work with the radio station on a campaign that features both his radio campaign and our billboards. This is just one of several campaigns that have come from the podcast. There are at least three agencies on there who we weren’t currently working with at the time who booked Outdoor campaigns with us after their episode was published.
During that time, the podcast has changed drastically. Listeners email me questions about their business and how to to solve problems associated with their organization. I’ve had to expand my guest list to better accomodate the people who are listening. So, the current feel is a list of guests who provide best business practices in the marketing world. This bleeds into sales which I allow to bleed into sales advice. We still plan to have other media’s on there and local agencies on there as well. Currently, we are looking for a guest so if someone wants to come on and talk about billboards, why they work and how they work, we would welcome the conversation.
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