Company: Logan Communications Market: Massachusetts Headquarters: 129 Border Street, East Boston, MA 02128 Phone: 617-569-8720 Email: info@logancommunications.com Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport. Insider talked with Alyson Goldberg, a partner in […]
Jean-Francois Decaux’s comments on last seek’s JCDecaux earnings call highlighted the uncertainty as to how fast transit and airport advertising markets will recover from covid. Here are two slides which illustrate the company’s predicament together with Jean-Francois Decaux’s comments. Many JCDecaux’s transit markets haven’t recovered. As of last week, you […]
Yesterday Lind Media’s John Siegenthaler told us about how Lind Media turned the side of a building into a giant screen. Camel City Posters Liv Brown give her side of the story. By Liv Brown, Camel City Posters With movie theaters remaining closed due to COVID-19, communities are getting […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a […]
Geopath’s 7/30/20 Mobility update reports that traffic for the week for July 20-27 was 95% of normal. Here’s the US weighted average for daily miles travelled by county. Insider’s take: This is good news. Traffic is holding up despite recent covid related tightening in restrictions on public gatherings. Make sure […]
NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are being developed and will […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of 200 displays […]
Never give your landlord the right to buy a billboard at replacement cost. That’s the lesson of Buffalo Ridge Corp v Lamar Advertising. Here are the facts. In 2001 Flynn Advertising contracted with Buffalo Ridge Corporation to lease real property along I-90 near Sioux Falls to construct some billboards. The […]
JCDecaux released first half 2020 financials yesterday and the results weren’t pretty for this urban out of home and transit advertising company. We’ve translated the financials from euros to dollars. JCDecaux Financials for first half of 2020 (million’s) Revenues declined by 42% to $1.2 billion of the first 6 months […]
