Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising

Headquarters:  PO Box 4680, Ithaca, New York  14852-4680

Markets: New York, Pennsylvania.

Phone: 607-257-1477

Email:  david.feldman@parkoutdoor.com

Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Park is a member of the OAAA. The company was started in the 1950’s by Roy H Park Sr who also owned newspapers, magazines, radio stations and TV stations.    Roy H Park Jr was been CEO since 1984.  Insider reprinted a Daktronics article on Park Outdoor’s use of drones in August 2016.  In 2017 Insider reviewed Sons in The Shadow a book written by Roy Park Jr which chronicles his time working for his father and running Park Outdoor.  Insider talked with Dave Feldman, the company’s EVP and Chief Operating Officer.

David Feldman, EVP/Chief Operating Officer, Park Outdoor Advertising

How has covid impacted Park Outdoor

We finished our fiscal year in September down 10 percent in revenues. We are optimistic that business will eventually improve

Whose digital billboards do you use?

We have both Daktronics and Light King digital faces

What are some lessons you’ve learned about out of home in the course of a 50 year career?

In my over 50 years in the OOH industry I have witnessed the changes in the posting and painting of billboards to the use of ecological practices and the new digital units
I am still in touch with people going back over the 50 years and pleased to continue be part of our industry representatives through OAAA

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