Author: billboardinsider

Rate This Ad With Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Chris Cowlbeck on managing through Covid and what’s new at IBOUSA.

In addition to running Oklahoma based LOOK Billboards Chris Cowlbeck is General Manager of the  Independent Billboard Operators Operators USA.  Insider caught up with Cowlback earlier this week. How has Covid impacted Look Billboards.  It’s been more of a mind game dealing with the way the media and politics has […]

Lafoy on acquisitions: We’re looking now.

Today’s podcast guest is Scott Lafoy a 35 year out of home veteran and CEO of Link Media Outdoor says Link Media is always looking for acquisitions and it’s looking now.  Here are the highlights of our conversation. Talk about your career and why you came to Link Media. I […]

Geopath Updates DMA reports

Geopath’s DMA report dated 8/10/2020 shows that average daily miles travelled for July 27-August 2, 2020 is flat or slightly up in 115 markets and down slightly in 95 markets.     In most markets average daily miles travelled is close to normal.  Here’s the graph for Chicago. The Geopath report […]

Eccleshare: We expect to be down in the low thirties third quarter.

Who would think that the management of a major public out of home company would celebrate a 35% revenue decline but COVID has changed everyone’s perspective.  Here are comments of Clear Channel Outdoor Worldwide CEO William Eccleshare and CFO Brian Coleman on last Friday’s earnings call. William Eccleshare on the […]

Clear Channel Outdoor Revenue Down 55% in Second Quarter 2020

Better than JCDecaux but worse than OUTFRONT or Lamar or Link Media was how you could summarize Clear Channel Outdoor’s second quarter 2020. Here are the results from the second quarter 2020 earnings release. Consolidated revenue declined 55% to $315 million during the second quarter of 2020.  Americas was down […]

Link Media Revenues Down 7% in 2Q 2020

Boston Omaha, the public parent of Link Media Outdoor released second quarter 2020 financials.  Here are the results of the second quarter 2020 earnings release.  We’ve broken out Link Media’s performance below. Link Media Outdoor Performance for Second Quarter 2020 (000’s) Link Media Outdoor revenues declined 7% to $6.7 million […]

New York Times Accurate and Informed on Out of Home

After Taking a Pandemic Hit, Billboard Ad Companies See Signs of Hope.  When it comes to out of home the New York Times is accurate, informed and up to date.  Things have been bad but they are getting better.  Urban and transit systems still have a ways to go. Much […]

Company of the Day: Logan Outdoor

Company:  Logan Outdoor Markets: Florida Address:  1716 W. Lemon St, Tampa, FL  33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with 133 faces in Central Florida, including Tampa, St Pete, Clearwater and 7 surrounding counties. Lelia Clewis is the company’s President. [wpforms id=”9787″] Paid Advertisement

Sean Reilly: Small and middle markets doing better than larger markets.

It’s good to own small and middle markets was how you could summarize Lamar CEO Sean Reilly on yesterday’s second quarter earnings call.  Here are some other Reilly comments. Improving sales At present our pacings are showing sequential improvement every month…that implies full year revenue decline for 2020 of approximately […]