Portland, OR – August 19, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a five-year contract (with two-year option) to sell bus, rail and paratransit advertising across TriMet’s public transportation system in Portland, OR. Intersection will work with TriMet to […]
Author: billboardinsider
Keep out of home lease increases to 1-2% per year.
You need to keep your billboard lease increases to less than 2%/year. Here’s an actual lease Insider has reviewed. Payments are as follows: 2014-2017 $2,000 per year. 2017-2020 $2,500 per year. 2020-2023 $3,000 per year. 2023-2026 $3,500 per year. 2026-2029 $4,000 per year. A $500 […]
OAAA adds Dawn Del Mastro to Board
The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro. Ms. Del Mastro had previously held the position of president at […]
Company of the Day: Look Outdoor Advertising
Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates over 500 billboard […]
The Rural View
By Dick Rhodes, Dusty’s Outdoor Covid has wrought “unusual” times to the out-of-home advertising arena. And while media attention focuses on the occupancy and financial results of the publicly traded firms, their results are not necessarily reflective of the private operations, nor should they be the only concern. The economic […]
Wendy Hickey on What’s New at Artpop
Artpop works with billboard companies to but up art on vacant billboards. Insider talked with Artpop’s founder Wendy Hickey. What’s new at Artpop? We made our goal of securing our funding for our ArtPop Charlotte Region for our 2021 year 8 return and wanted to share that good news with […]
Dealmakers say out of home multiples stable
Last Friday OUTFRONT CFO Matt Siegal suggested that out of home multiples are lower. Five investment bankers tell insider that there hasn’t been a dramatic shift in multiples. Max Drachman, Kalil and Co I believe there are many executives that would agree with Matt on feeling an acquisition today would […]
Rate This Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rater is Greg Callaham www.gregcallaham.com) […]
Company of the Day: Magellan Transit Media
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of […]
Matt Siegel: I’d like to think the multiple I would pay today is lower than the multiple I would have paid in January.
OUTFRONT CFO Matt Siegel had a wide ranging conversation with Oppenheimer’s Ian Zaffino at this week’s Oppenheimer Tech, Internet and Communications Conference this week. Some of the highlights. How is OUTFRONT recovering from covid? We reacted quickly on the cost side and the capital side. We raised capital. We fortified […]
























