OAAA CEO Anna Bager did a thoughtful interview this week with Tom Goddard the Chairman of Ocean Outdoor and President of the World Out of Home Organization. Goddard is bullish on out of home, bullish on vinyl and he thinks there are private equity opportunities in Latin America, China and […]
EMBARK and its partner Tyler Outdoor marked the 100th new bus shelter that was installed in Oklahoma City on July 1. The 100th shelter installation is located at SW 23rd St. and Walker Ave., with funding for this particular shelter provided through a grant from the City of Oklahoma City […]
Is Your Case Study Strong Enough to Win A Media Plan Award? The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies by budget size. Eligibility for the 2020 OOH Media Plan Awards competition requires an OOH campaign ran […]
Today’s podcast guest is Stephen Johnson of Waller Outdoor. He talks about what he’s learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. My parents started to work in the newspaper business when I was a little […]
Spratlin Outdoor has divested bulletin assets in Georgia to Horton Outdoor. Williamson and Associates brokered the transaction. Insider talked with Marty Williamson. Did Spratlin sell all their boards or do they own others? With the exception of 1 location on I-20 in Metro Atlanta, Spratlin Media sold all other assets […]
By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]
A Choice Media Billboard made a New York Times story on the coronavirus in West Texas. The digital billboard was carrying a Masks Save Lives message in Lubbock. The Times article is In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads. Insider talked with Choice Media President/CEO Brad […]
Geopath as updated the Top 100 DMA’s – Average Daily miles travelled report through July 3rd. Since April there has been a significant growth in daily miles travelled in all DMA’s. You should lookup your DMA and send the info to your customers. Here’s the report for the #1 rated […]
Our readers aren’t happy with lots of out of home buzzwords to judge from comments on 3 Phrases Billboard Insider Wants to Retire. MilkMoney’s Founder/CEO Sam Keywanfar doesn’t like “industry standard.” I’d like to see the phrase “industry standard” go away. It’s often used to explain why things take longer […]
