NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market.
This new collaboration with Vistar’s supply-side platform (SSP) will allow DISPLAYCE to leverage openRTB standards to enable a dynamic, open-market approach towards the channel. Previously, DISPLAYCE enabled automated transactions via direct orders and Private Marketplace (PMP) deals via RTB. Open exchange realizes the true promise of programmatic – letting data and audiences drive decisions about media purchasing, delivering powerful results for advertisers and significant incremental revenue for media owners.
“Over the past few years, media owners across the globe have increasingly embraced the idea of making their inventory available on the open exchange through an SSP; and DOOH saw strong growth in 2020 even during a difficult year,” said Chris Allison, Director of DSP Partnerships at Vistar Media. “As a result of these trends, activating OOH programmatically is more important than ever. We’re excited to extend the success we’ve seen in the Americas, APAC and EMEA into France, and we believe our partnership with DISPLAYCE with their advanced DOOH buying capabilities and their leading position in France will be instrumental in making this a reality.”
“The French market is ready to take the next step into programmatic DOOH,” said Laure Malergue, CEO at DISPLAYCE. “We have already seen tremendous success with our automated direct order system, and we’ve established great relationships with buyers and sellers across the marketplace. We’re looking forward to working with Vistar’s team and leveraging their market-leading SSP technology to finally bring the open exchange into France.”
About Vistar Media
Vistar Media is the world’s leading provider of software solutions for digital out-of-home (DOOH), including the only end-to-end programmatic ecosystem for DOOH. Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and operates across the United States, Canada, the United Kingdom, Australia and New Zealand.
About DISPLAYCE:
Founded by Laure Malergue and Marie Gaestel, DISPLAYCE is the leading technological platform designed to optimise the buying, impact and quality of ad campaigns run on digital posters and billboards (DOOH). Using this programmatic platform, media agencies have access in just one click to Europe’s widest digital inventory, with over 95,000 digital screens, and can thus maximise the value of their advertisers’ branding campaigns in premium formats within targeted environments, to a mass audience. This artificial intelligence-based proprietary technology offers automated buying of screen space, strong ability to differentiate when targeting, campaign impact optimisation and a measurement of the quality of reach.
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