Out of Home CPM’s by Industry Segment

Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media.

Source: PJ Solomon Media Monthly November 2020

The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based).  It also shows a cpm range.  Here’s a more detailed table of Out of Home average CPM’s provided by Adomni.  These CPM’s are based on an average and subject to change based on market conditions.  If you have questions about this data contact Jonathan Gudai at Adomni.

 

Source: Jonathon Gudai, Adomni.

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