Author: billboardinsider

Facebook Sponsors OOH Ads for Small Businesses

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los […]

Grace Outdoor Takes Over Atkins Outdoor Inventory

Grace Outdoor CEO Diana Stevenson tells Insider that Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina.  Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and […]

IBOUSA Members Contribute Vinyls for Hurricane Laura Relief

Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over.  Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48.  The company was formed […]

Hurricane Laura hits Texas and Louisiana out of home plants.

  Hurricane Laura made landfall on parts of Texas and Louisiana.  Looks like Lamar punched holes in a bunch of vinyl minimize damage to the structures.  Insider hears that modern vinyl has gotten so strong that it bends steel before it rips.   Never noticed this before in hurricane prep… […]

Which OOH Sectors Declined the Most in 2Q 2020

Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020.  Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%).  Billboards were down 30%. Insider’s take:  Looks to Insider like Lamar and the […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  Insider talked with Marquee’s President Jeff Joaquin How did you get into the out of home advertising business? I started in the Real Estate department at Foster & […]

Atlanta Aquarium’s 18 Foot Tall Penguin

On yesterday’s Billboard Insider podcast we asked Reeves Shaw Media President TG Shaw what out of home sale he’s proudest of  and he talked about a sale he made early in his career when he was with Lamar Advertising. What’s the out of home sale you’re proudest of? A campaign […]

Clear Channel Integrates Video Solution with Out of Home

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected […]