Author: billboardinsider

Reddit’s First Brand Campaign Uses OOH

San Francisco, CA, September 1, 2020 – Reddit is calling on its 430m+ strong community to harness the power of voting with a new marketing campaign that encourages users to exercise their rights at the polls as enthusiastically as they do on their Reddit feeds. Launching Tuesday, September 1 on National […]

SNA Displays Hires Digital Sign Veterans to Continue Expansion

STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. The move comes as many digital signage […]

Company of the Day: Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming & Utah Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA […]

Lamar Announces Cash Dividend of $0.50 Per Share

Lamar Advertising  will pay a cash dividend of $0.50/share on September 30, 2020.  The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid.  Lamar cut the dividend during Covid to conserve cash.  Lamar’s dividend is running at 50% […]

Verizon Teams With Broadsign for Programmatic Offering

NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]

Adomni Expands Cartop Program to Include Niio Digital Artwork

LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas,  as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]

Banks Tighten Lending

Insider hears from readers that banks are tightening lending standards.  This is important because many out of home companies use debt for acquisitions and to finance new sign construction and digital sign conversions.  Data from the Federal Reserve July 2020 Senior Loan Officer Survey on Bank Lending shows that 70% […]

Chadwick Boseman RIP

Clear Channel Outdoor ran a nationwide digital campaign commemorating Chadwick Boseman. Lamar Oklahoma City has been running testimonials on digital billboards. Adam Own has designed this creative. [wpforms id=”9787″] Paid Advertisement