On this week’s Billboard Insider podcast private equity investor Ken Anderson talked about why he likes out of home and mistakes out of home entrepreneurs make when approaching private equity investors. How do you evaluate the strengths and risks of out of home from an equity perspective. We like the […]
Yesterday’s election has two implications for out of home. Four more states – Arizona, Montana, New Jersey and South Dakota – legalized recreational marijuana and Mississippi approved medical marijuana. This means more marijuana advertising dollars for the out of home companies in those states. 15 states have legalized recreational marijuana. […]
This week’s podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States. Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What […]
Shoutouts to Adams, Lamar and Primary Media for running positive messages encouraging people to vote. [wpforms id=”9787″] Paid Advertisement
Company: Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1,000 […]
Many landlords want to terminate a billboard lease on sale of a property. Ambiguous termination of sale clauses can lead to future disputes. That’s the lesson of Lamar Outdoor Advertising v Harwood. Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]
On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool. Absolut has digital billboards […]
In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard. The winning designer was awarded a job as a junior designer with Vita Coco. The company had some fun with the award while running the award announcement in Times Square. [wpforms […]
Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
