Melody’s review of the Tachi Palace ad was spot on.  This is an issue I’ve seen far too often, and this kind of art is what gives outdoor a bad rep for visual clutter.  It looks like everything but the kitchen sink was thrown into this to catch the eye.  Reminds me of the late 80’s.  Extensions were used to get more room as opposed to enhancing the design.  And sprinkle on some solar ray discs so it sparkles.  This was not a cheap production so I’m guessing it was client driven.

When clients are stuck on their visual a science-based nudge can swing them to a better design.  3M Visual Attention Software is a tool that delivers a scientific report of the visibility of a design in its first 3-5 seconds.  It’s not used enough in outdoor.  At $9 a month I can’t see any reason why a designer or outdoor plant can’t find the money.  Here is a 3M VAS heat map of the Tachi Palace ad.